Filmmaker and designer Scott Thrift has launched a new Kickstarter campaign for his latest time-based art product, Today. The 24-hour timepiece has been imagined and assembled without numbers, non-linear, with the clock face occupied only by a single hand and a carefully designed spectral gradient imitating the “cloud-like horizon of dawn and dusk”.
Unlike a typical clock, one full revolution occurs over the course of 24 hours rather than 12, in an effort to “encourage a healthier relationship with time,” by removing the urgency and repetition of the 12-hour cycles of the day which we have become accustomed to and time our life by. The mechanism moves the hand as the day progresses, timed as it were to the cycle of the earth in revolution.
The release of the Today project follows 2011’s highly successful Kickstarter campaign, raising four times the target budget, for a similar product called ThePresent, an annual clock which conveys the time visually in seasons, completing a revolution gradually over the course of 365 days.
- You lucky devils, it's Best of the Web!
- Bogdan Ceausescu and Sebastian Pren experiment with grids and shapes in their latest zine
- Friday Mixtape: Illustrator and guitarist Sophy Hollington's *feels* mixtape
- Photographer Anastasia Korosteleva's waterborne portraits of Maldivian girls
- We caught up with photographer Adama Jalloh
- Seoul studio Everyday Practice talks about its collaborative approach to design
- Animator and director James Curran’s amusing 30-day Gifathon project in Tokyo
- Photographer Sophie Mayanne’s new personal project celebrates imperfection (NSFW)
- Animator Saiman Chow’s trippy idents for Adult Swim’s Rick and Morty
- The daily grind: Louis Quail’s photographs of fascinatingly mundane offices
- "Before I was a graphic designer I had nearly no idea what one was": meet Austin Redman
- Matthew Raw: the east London artist making clay great again