Swedish design agency Snask has created an irreverent and playful identity for Norwegian eyewear company Kaibosh. The project is comprehensive encompassing a new brand identity, store fit out and a campaign for the launch. Snask developed a custom typeface and a series of bold icons and logos that appear as recurring motifs.
“They felt that they had become too boring as opposed to what they should be, a trendy and bold eyewear brand,” says Snask. “They felt their identity was too clean and they wanted to be more expressive and outgoing.”
The project began with an exploration of the brand’s existing platforms and tone of voice that had hitherto been focussed on by Kaibosh. “The brand and tonality was translated into visual form and matched with a custom-made display typeface, named Sentrum, made to suit the in-store signage. We added two eyelashes as a symbol to distinguish the identity and to use as graphic elements for many different scenarios,” say the designers. “We created the entire flagship store with shelving systems, signage, colours, murals, etc. The project ranged from a typeface and still life photos to campaigns, fashion photography, notebooks and towels.”
- Photographer Peter Anderson on his experiments with a Widelux camera and their "wonderful distortions"
- "We are visual storytellers": studio Córdova Canillas talks us through the redesign of Fucking Young! magazine
- A sneak peak into Patrick Kyle’s new comic, Night Door
- Liam Cobb illustrates the collapse of the Heygate Estate in latest comic Conditioner
- “Imagination doesn’t compare to our real life design history”: Annie Atkins on the art of graphic design for film
- X-Rated Adult Movie Posters of the 60s and 70s celebrates gloriously crude B-movie artwork
- The New York Times Magazine’s new cover is actually a painting
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- “It needs to be normalised that women masturbate”: meet illustrator Jordyn McGeachin
- Life through the lens of enchanting photographer Vicki King
- Six months in the (enviable) life of photographer Ryan Lowry
- We get to know hilarious and thoughtful illustrator, Ruby Etc