Universal Everything animate emotive wallpapers for new iPhone devices

Date
14 September 2017

Universal Everything has worked with Apple to create not just moving, but emotive 3D wallpapers that animate when touched on the new iPhone devices.

The iPhone launched earlier this week at the Steve Jobs Theatre in California, unveiling the iPhone X and the iPhone 8 and 8 plus. The iPhone X in particular has been described as “the biggest leap forward since the first iPhone,” by Apple chief, Tim Cook.

Universal Everything’s animated wallpapers are preloaded onto the iOS for the three new devices “each featuring an original static piece by an artist, brought to life by Universal Everything as a four second motion artwork,” says the collective. “The dynamic wallpapers are optimised for the iPhone X’s edge-to-edge OLED Super Retina display, creating new forms of digital paintings that millions of users around the world will soon carry in their pockets.”

In the hotly-anticipated launch the wallpapers were on display to experiment with, “demonstrating the iPhone X’s market-leading display”. Universal Everything also created bespoke animations to be displayed during Tim Cook’s revealing of the new iPhone device, as well as a series of minute-long animations as product demonstrations.

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Universal Everything

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Universal Everything

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Universal Everything

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About the Author

Lucy Bourton

Lucy (she/her) is the senior editor at Insights, a research-driven department with It's Nice That. Get in contact with her for potential Insights collaborations or to discuss Insights' fortnightly column, POV. Lucy has been a part of the team at It's Nice That since 2016, first joining as a staff writer after graduating from Chelsea College of Art with a degree in Graphic Design Communication.

lb@itsnicethat.com

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