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I found this last night via Iain Tait. It’s brilliant. As Iain points out, it’s another thing from Uniqlo that’s simple, tight, fun, interesting, smart, personalised. But it’s the simple bit that’s it’s greatest asset.

Pop your Twitter name into the box and you’re away. That’s it. Pop your Twitter name into the box and you’re interacting with the brand straight away. No messy sign up process. No email confirmation. Simple. It feels light in a way lots of brands can’t seem to crack online.

Try it.