I found this last night via Iain Tait. It’s brilliant. As Iain points out, it’s another thing from Uniqlo that’s simple, tight, fun, interesting, smart, personalised. But it’s the simple bit that’s it’s greatest asset.
Pop your Twitter name into the box and you’re away. That’s it. Pop your Twitter name into the box and you’re interacting with the brand straight away. No messy sign up process. No email confirmation. Simple. It feels light in a way lots of brands can’t seem to crack online.
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- David Bailey's photographs of NW1, republished and exhibited for the first time
- Studio Mut creates a catalogue for Italian art prize that celebrates up-and-coming artists
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- The New Look: Looking back at Roundel’s 1980s identity design for British Rail’s Railfreight
- Discussing cinema with Laura Marling on her directorial debut, Soothing
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- Richard Sandler’s street photography conveys the intricacies of city life
- A "stress opus" from cartoonist Nadine Redlich