Design studio Anagrama's solid identity for a Mexican restaurant

Date
21 April 2015

Mexican design studio Anagrama has turned its focus to one of its own this time around, creating a solid brand identity and new interior for a “cantina” called Botanero Moritas. Anagrama had the restaurant’s rich brand history – stretching all the way back to 1939 – to wrangle with, and chose to channel as much of its tradition and history into the new identity as possible while still striking a chord with contemporary branding. It went with a simple, bold logo on dark grainy backgrounds for much of the printed collateral including business cards, postcards and packaging, employing a rainbow foil to jazz it up where necessary, while the variety of typefaces used on menus and signage hints at the diversity of old and new references.

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Anagrama: Botanero Moritas Identity

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Anagrama: Botanero Moritas Identity

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Anagrama: Botanero Moritas Identity

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Anagrama: Botanero Moritas Identity

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Anagrama: Botanero Moritas Identity

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Anagrama: Botanero Moritas Identity

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Anagrama: Botanero Moritas Identity

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Anagrama: Botanero Moritas Identity

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About the Author

Maisie Skidmore

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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