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Anagrama: Xoclad

Work / Graphic Design

Graphic Design: Anagrama strike gold again with Mayan-inspired identity

Three times last year we showcased the exceptional talents of graphic design and branding agency Anagrama. Whether the client is an event planner, a tea shop or a dry cleaning firm, the Mexican studio has an unerring knack for visual treatments that combine style and personality. They’ve begun 2014 in much the same vein with this work for high-end pastry and confectionery shop Xoclad, which challenged Anagrama to “communicate the area’s strong Mayan culture in a classy way that could never be called clichéd or tacky.”

Inspired by pre-Hispanic typefaces, Mayan art and architecture, the studio brought these references into a contemporary context with archetypal excellence.

You can find out more about Anagrama’s approach by reading the interview we did them for our Ideal Client project with Represent Recruitment.

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