Animade's tennis-inspired animations are the perfect start to the week

Date
29 June 2015

Tennis season is definitely in full swing now with the first game of Wimbledon kicking off (or whatever the tennis equivalent is) today. What better way to usher in the quintessentially British tournament than with some animation from our favourites Animade. Originally created for last month’s 2015 French Open as part of IBM’s interactive campaign for the tournament, eight animations and illustrations were displayed via large-scale advertisements around Paris’ Charles de Gaulle Airport and the Roland-Garros tennis stadium.

Bright, colourful and chirpy, the animations are more than just beautiful moving pictures as a live feed of information from the matches flows seamlessly into the visuals courtesy of Ogilvy Paris and IBM. This means that when a player scores, makes a super fast serve or any other exciting tennis stats occur, the graphics change accordingly. I hope they create something specifically for Wimbledon to make it officially game, set and match to Animade in the tennis-based animation stakes.

Above

Animade: IBM

Above

Animade: IBM

Above

Animade: IBM

Above

Animade: IBM

Share Article

Further Info

About the Author

Rebecca Fulleylove

Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.