Tennis season is definitely in full swing now with the first game of Wimbledon kicking off (or whatever the tennis equivalent is) today. What better way to usher in the quintessentially British tournament than with some animation from our favourites Animade. Originally created for last month’s 2015 French Open as part of IBM’s interactive campaign for the tournament, eight animations and illustrations were displayed via large-scale advertisements around Paris’ Charles de Gaulle Airport and the Roland-Garros tennis stadium.
Bright, colourful and chirpy, the animations are more than just beautiful moving pictures as a live feed of information from the matches flows seamlessly into the visuals courtesy of Ogilvy Paris and IBM. This means that when a player scores, makes a super fast serve or any other exciting tennis stats occur, the graphics change accordingly. I hope they create something specifically for Wimbledon to make it officially game, set and match to Animade in the tennis-based animation stakes.
- The sun is out, and Best of the Web is here to offer some shade
- Jonathan Castro’s vibrant designs are a realisation of his research and exploration
- Friday Mixtape: top picks from ten years of Field Day
- A retrospective look at Latif Al Ani’s photographs of Iraq’s “golden age”
- Olimpia Zagnoli illustrates How to Eat Spaghetti Like a Lady
- Cost-effective, beautiful shit: an interview with the Deadbeat Club
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Inside Susan Kare’s sketchbooks are the makings of Mac’s graphic interfaces
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris
- Stefan Sagmeister speaks to It's Nice That about The Beauty Project
- Seattle-based illustrator Kelly Bjork depicts languid ladies and neat interiors