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    Anti Grandpeople: IMG Models Show Package SS14

Graphic Design: Anti Grandpeople's stunning show packages for model agency

Posted by Rob Alderson,

Back in March we reported on the merger of Norwegian studios Anti and Grandpeople and were pleased to find the work the new entity was producing was a fitting reflection of their prodigious talents. Their latest work for IMG Models proves that this initial brilliance was no honeymoon period as they smashed the agency’s spring/summer 2014 show package out of the park.

The beautiful set of four boxes (for IMG’s offices in New York, Paris, London and Milan respectively) combine a stylish custom typeface and beautiful finish with floral-inspired cards for each model adorned with one of 500 custom illustrations. Each has its own personality but they sit well as a set too reflecting the way the business is structured.

They say: “Working with the most beautiful models in the world, and knowing that the absolute best print house is handling the production, is pretty good inspiration for making pretty great design.” We say that “pretty great” is selling themselves short.

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    Anti Grandpeople: IMG Models Show Package SS14

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    Anti Grandpeople: IMG Models Show Package SS14

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    Anti Grandpeople: IMG Models Show Package SS14

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    Anti Grandpeople: IMG Models Show Package SS14

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.