Graphic Design: Anti Grandpeople's stunning show packages for model agency
Back in March we reported on the merger of Norwegian studios Anti and Grandpeople and were pleased to find the work the new entity was producing was a fitting reflection of their prodigious talents. Their latest work for IMG Models proves that this initial brilliance was no honeymoon period as they smashed the agency’s spring/summer 2014 show package out of the park.
The beautiful set of four boxes (for IMG’s offices in New York, Paris, London and Milan respectively) combine a stylish custom typeface and beautiful finish with floral-inspired cards for each model adorned with one of 500 custom illustrations. Each has its own personality but they sit well as a set too reflecting the way the business is structured.
They say: “Working with the most beautiful models in the world, and knowing that the absolute best print house is handling the production, is pretty good inspiration for making pretty great design.” We say that “pretty great” is selling themselves short.
Anti Grandpeople: IMG Models Show Package SS14
Anti Grandpeople: IMG Models Show Package SS14
Anti Grandpeople: IMG Models Show Package SS14
Anti Grandpeople: IMG Models Show Package SS14
Anti Grandpeople: IMG Models Show Package SS14
Anti Grandpeople: IMG Models Show Package SS14
Anti Grandpeople: IMG Models Show Package SS14
Anti Grandpeople: IMG Models Show Package SS14
Anti Grandpeople: IMG Models Show Package SS14
Anti Grandpeople: IMG Models Show Package SS14
Anti Grandpeople: IMG Models Show Package SS14
Anti Grandpeople: IMG Models Show Package SS14
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.