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    Bedow: Play

Graphic Design: Bedow create an identity that can be used as a board game

Posted by James Cartwright,

This is now the fifth time we’ve featured Swedish studio Bedow’s work on the site. First it was for thermosensitive beer labels that changed design according to their temperature, then for some incredibly tasteful cosmetics packaging. Next there was the book about hand-carved spoons and then finally this record label identity.

All of these projects show an attention to detail that’s become de rigeur for Bedow. While some studios like to be shouty about their work these guys are content to keep creating simple, thoughtful, practical design that’s easy to engage with and comfortable to have around.

They’re happy to work for a good cause too. This recent project is for an Indian children’s charity that provides quality toys and games to under-privileged children. How do they communicate the brand’s ethos throughout their identity? With a logo that can be used as both board game and colouring-in book of course, thereby producing a product that can be appreciated by children and adults alike. Who says design for kids can’t be exciting too?

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    Bedow: Play

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    Bedow: Play

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    Bedow: Play

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    Bedow: Play


Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.