We’ve sung the praises of Danish studio Designbolaget before, and I’m sure that our enthusiastic reception of their stunning body of work back in 2012 more than warrants an update on what they’ve been working on since then. Which brings us to the visual identity they’ve designed for the National Gallery of Denmark’s new exhibition of Haim Steinbach’s work, and a fantastic demonstration of what this spectacularly able studio does best.
The concept is focused around a malleable “X” which changes in shape and composition depending on how it’s used. The playful shape adapts to blank gallery walls as easily as it does the pale pink exhibition catalogue, without ever losing an ounce of familiarity. It’s pared back and fun, just as Haim’s artwork is, and it’s prepared to stand back and allow the exhibition to speak for itself while remaining a reassuring presence, in a way that only the most confident design studios have mastered.
That cheeky ever-changing “X” is just as happy in the limelight, too, making clever use of parallel diagonal lines on staircases and in book-holders, and even with its very own GIF! It’s a brilliant example of when design treads the narrow line between commanding attention and creating a sense of quiet continuity, and it’s another excellent example of why Designbolaget continue to deserve the praise we lavish upon them. So we’re going to continue lavishing, if you don’t mind.
- Making branding with a purpose: what can we learn from the Bauhaus?
- Jeremy Jansen’s graphic design work bridges concept and coherency
- Michael Craig-Martin: a cool, clean and colourful riot of everyday objects
- Anatoly Grashchenko's randomly generated posters for a Moscow theatre
- Japanese illustrator Nimura Daisuke is back with his charmingly naughty gifs
- Bobby Doherty’s vivid and humorous still-life photography
- Should illustrators be treated like designers?
- Why “cool” stunts creativity: one agency offers its opinion
- Fresh, vibrant poster work from South Korean designer Soojin Lee
- Grey London's thoughtful, powerful and innovative new campaign for Tate Britain
- Colourful masses with a Memphis aesthetic in Mariano Pascual’s illustrated alphabet
- Introducing French design studio plus mûrs and its beautiful poster designs