A solar-powered graphic design project only visible in sunlight and one of the most talked about press campaigns of 2011 featuring world leaders snogging were among the second batch of winners in this year’s Cannes Lions. The newest batch of Grand Prix selections were an eclectic bunch with five projects from five different countries
The Grand Prix in the Design category went to Munich-based agency Serviceplan for a solar-powered annual report (above and below) which becomes visible when in sunlight while Amsterdam’s 72andSunny took top prize for its United Colours of Benneton Unhate campaign which put leaders usually at loggerheads in a more, ahem, intimate context.
The cyber Grand Prix was given jointly to Nike’s Fuelband campaign overseen by R/GA of New York and Stockholm-based Volontaire’s Curators of Sweden project which handed over the country’s official social media to its population.
And in keeping with all the buzz coming out of Brazil, and Sao Paulo in particular, Talent’s Go Outside Magazine campaign was named the overall winner in the Radio section.
See here for yesterday’s look at the first winners and on Monday we will feature the final Grand Prix campaigns which are unveiled on Saturday.