With a big 50th anniversary bash coming in September (along with the dishing out of the coveted Black Pencils) the D&AD awards took on a slightly different format last night as creatives convened to find out who was going home with a Yellow Pencil.
As with any creative awards ceremony, there will be debate and discussion surrounding who won (and sometimes more vociferously who didn’t win) what, but it’s still arguably the most eagerly-anticipated award scheme in the business.
In the Graphic Design category it was Nippon Design Center’s 100 Graphics of Anatomy Chart and Ogilvy’s posters for LEGO which shared the spoils, JWT Shanghai’s amazing Heaven and Hell poster for Samsonite was a just recipient in the Art Direction section and the Bloomberg Business Week Steve Jobs issue was justly recognised in the Best Newspaper or Magazine Design category.
We were delighted that the Don De Lillo book covers our sister agency INT Works commissioned for Picador took a Best Book Design pencil, along with Marion Deuchars’ amazing Let’s Make Great Art cover (which also triumphed in the illustration category alongside EMI’s A Creature I Don’t Know album).
Nothing in the typography category took home a yellow pencil but it was good to see Heineken’s Star Player take an award for mobile marketing and BarberOsgerby’s Tip Ton Chair honoured in Product Design along with the Nokia N9.
Two of our favourite music videos of the past 12 months, Keith Schofield’s Duck Sauce and CANADA’s Ice Cream for The Battles both lost out, with Megaforce’s Is Tropical for The Greeks, No Brain by Etienne de Crecyby Fleur & Manu and Daniels’ Simple Maths for Manchester Orchestra taking the Yellow Pencils.
And as in all good award ceremonies there was a gong for a talking bear – namely BETC’s wildly popular promo for Canal +.
You can find the full list of nominees on the D&AD website via the link below.
- X-Rated Adult Movie Posters of the 60s and 70s celebrates gloriously crude B-movie artwork
- Studio Frith on designing Alexa Chung's "formal but playful" fashion label
- Nathaniel Russell adapts his woodcut technique to create positive propaganda posters
- Adobe Stock launches Aesthetic Filters, making image searching even easier
- Spin studio shares its latest work and how to perk up "depressed-looking" v’s
- Animator Dan Castro tackles the intricacies of relationships in this funny short
- The New York Times Magazine’s new cover is actually a painting
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- “It needs to be normalised that women masturbate”: meet illustrator Jordyn McGeachin
- Life through the lens of enchanting photographer Vicki King
- Six months in the (enviable) life of photographer Ryan Lowry
- We get to know hilarious and thoughtful illustrator, Ruby Etc