• Dscf0039

    The New Blood Awards Yellow Pencils

Miscellaneous

Awards: Introducing this year's tremendous D&AD New Blood briefs

Sponsored Article,

It’s that time of year again; late nights in the studio amid feverish attempts to win one of the most prestigious young creatives’ awards around. That’s right D&AD’s New Blood Awards are back for 2014 with 16 exciting and engaging briefs for entrants to get their teeth stuck into.

Formerly the D&AD Student Awards, the scheme has brought under the New Blood umbrella this year to reflect the fact that any young creative is eligible to enter, not just those at college or university. Kati Russell, senior programme manager at D&AD, said: “For young creatives looking to kickstart their career and create that elusive something to stand out from the crowd, D&AD’s New Blood Awards are back with a bang. We’ve got a new name, a new look and new brands with exciting but testing challenges.”

Last year we were invited to set a brief and Thomas Fitzmaurice scooped one of the famous Yellow Pencils for his proposed screen-printing tour in a repurposed It’s Nice That ice-cream van. This year we are working with D&AD again to promote the briefs, some of which encourage very particular skills in graphic design, typography, moving image, photography and illustration. But this year’s ideas briefs have a multi-disciplinary emphasis to encourage collaboration (and more closely mirror the direction the creative industries are headed).

You can see the 16 briefs sketched out below, some of which come with a special podcast examining what those setting the challenges will be looking for. There’s also a live-streamed Q&A on 5 February which will be packed with hints and tips for those stepping up in 2014.

  • Dds13-2999

    Some of last year’s winners

This year’s briefs are based around four topical themes; Open Culture, Urban Renaissance, Authenticity and Retail Revolutions. They are as follows:

ASOS

ASOS want you to imagine what’s next after street style – how can they present and share fashion inspiration in an entirely new way? Your idea will need to engage with a future generation of global 20somethings who are permanently connected and live on their digital devices.

www.dandad.org/awards/asos

Enter this if you’re interested in: Branded Content, Digital Design, Mobile Marketing or Technological Innovation.

BBC

Present an idea that uses open platforms to allow consumers to contribute, adapt and develop their own experience – to give the BBC news audience around the world a more global voice. Can big global events create a shared global experience? Or can local newsworthy events be given more global relevance through a more personal viewing, listening and reading angle?
www.dandad.org/bbc

Enter this if you’re interested in:
 Digital & Service Design, UX, Interface & Navigation, Mobile Interaction & Experience orTechnological Innovation.

Additional Prize: On top of all the other benefits of winning, this brief offers a chance to be fast tracked to the interview stage of the BBC’s 2014 UX Design Trainee Scheme

British Council

Create a bilingual identity for the Dressing the Screen exhibition. Reflect the high-fashion and moving image nature of the exhibition through the physical graphics, way-finding, web presence, brochure and print design. This is an exciting challenge to take the origins, history and pioneering role that British filmmakers and designers have played in the development of the medium to Moscow and beyond.
www.dandad.org/awards/british-council

Enter this if you’re interested in:
 Crafts for Design, Graphic Design, Branding, Wayfinding & Environmental Graphics, Integrated Graphics or Publication Design.

D&AD

Share your own personal story. But don’t tell us what you think we want to hear. Explain who you are, your values, your identity, your purpose… your truth. This is telling, not selling. 1.Know who you are 2. Communicate it.

You should use this opportunity to showcase your creative talent in the execution of your story. Once you know what you want to say, impress us with how you say, show and present it. We understand that your story is a work-in-progress; it’s still being written. We’re interested in your journey to-date, a suggestion of what’s to come. Get people excited about your “To be continued…”.
www.dandad.org/awards/d-ad


Open to All Disciplines: Advertising, Crafts, Design, Digital Communications or Make Your Mark.

DCM

Create a 25 second ident and fill it with your creative interpretation of the true power of cinema. You will need to visualise emotion, literally showing how film feels. The DCM ident is one of the first and last things that people see when going to watch a film. It needs to set the scene and have an impact. Something that illustrates and celebrates the emotion we all feel when we take our seats and enter the magical world of the movies.

Go BIG – big concepts, big ideas, big executions. Something authentic, genuine and extraordinary to make the big screen come to life before the eyes of cinema-goers. In short, this is an opportunity to turn your great ideas into screen icons.
www.dandad.org/awards/dcm

Enter this if you’re interested in: Crafts for Advertising, Moving Image, Animation or Brand Expression.

Additional Prize: On top of all the other benefits of winning, this brief offers the chance that your work could be put into production and seen in cinemas.

Monotype

Develop a new typographic system for a local street paper that helps readers, sellers and the rest of the world see the connections between the familiar (the paper), the new (digital transactions and online media), and the very personal (the people who support themselves by selling the paper).

Your response may be new and iconic type or lettering that helps the paper and its vendors stand out, that could encourage good will and support. Or it may be new type that helps the digital activities feel more like the personal connection at the heart of each sale. It could even be a redesign of the paper that better carries over to new media.
www.dandad.org/awards/monotype

Enter this if you’re interested in: Crafts for Design, Typography, Typeface Design, Graphic Design or Newspaper Design.

Additional Prize: On top of all the other benefits of winning, this brief offers a chance to get Monotype membership, giving you access to a portal full of beautiful typefaces and design tools

National Trust

Reposition the National Trust away from its current perceived image; make it relevant to the modern visitor.
 Put the Trust firmly at the centre of a drive to re-establish the importance of place in our lives. Create an integrated campaign that makes their brand stand for a positive impact on people’s relationship with nature and beauty, forever.
www.dandad.org/awards/national-trust

Enter this if you’re interested in: Advertising, Integrated Campaigns, Digital Communications or Experiential.

Nokia

Use your intuition to capture an image that is not disposable but speaks of, or represents, a particular moment in time. Revisit the concept and evolution of the ‘decisive moment,’ whilst considering the access and immediacy that photographic technology has now enabled. The challenge is to understand your own world-view, knowing that a picture can say as much about the photographer as the subject in front of the lens. Through a single image create a distinctive piece of cultural reportage.
www.dandad.org/awards/nokia

Enter this if you’re interested in: Crafts for Design or Photography.

Additional Prize: On top of all the other benefits of winning, this brief offers a chance to be represented by "Making Pictures":http://www.making-pictures.co.uk/ as part of their MP Award and an invitation to take part in a project using Nokia devices with work produced featured on the Nokia brand website.

NPower

Design an app that helps people use their energy more wisely, which at the same time is fun or interesting. There must be a stand-alone reason to use the app, in addition to it being functional.
www.dandad.org/awards/npower

Enter this if you’re interested in: Digital Design, App Design, UX, Interface & Navigation, Mobile Interaction & Experience, Technological Innovation.

Purdey’s

Repackage Purdey’s Rejuvenate and extend its range to include one new product – Purdey’s Natural Energy. With the world increasingly looking for products that work in harmony with our bodies, it’s time for Purdey’s, in its own way, to share its secret more broadly. Your challenge is to create packaging designs which enable this to happen, without losing the curiosity of the brand.
www.dandad.org/awards/purdey-s

Enter this if you’re interested in: Packaging Design, Structural Design, Graphic Design or Branding.

RAB

Create a radio campaign for Mile High that communicates the brand’s exuberant approach to the ultimate pop-up dining experience. Think innovatively about how radio can spread the unique Mile High story and help them extend their audience. Whether through spot advertising, branded content, competitions or partnerships, this is an opportunity to bring the theatre of the mind to life through radio.
www.dandad.org/awards/rab

Enter this if you’re interested in: Crafts for Advertising or Writing for Radio Advertising.

SKY

Create a copy-led, integrated campaign that uses Sky’s unique personality to thrill and excite current and future customers through eye-catching headlines, scripts, long copy or stories. With so many ways to watch TV and movies, and new competitors entering the market all the time, Sky needs to stand out from the noise.
www.dandad.org/awards/sky

Enter this if you’re interested in: Crafts for Advertising, Writing for Advertising, or Integrated Campaigns.

The Body Shop

Create a new visual language for their brand communications that reflects their pioneering spirit within the beauty industry and as a forward-thinking British brand. Anchored through their window posters, the challenge is to expand from there to form a new visual communication style. Your work should encompass their quirky tone of voice, product efficacy and premium beauty credibility.
www.dandad.org/awards/the-body-shop

Enter this if you’re interested in: Crafts, Graphic Design, Brand Expression, Poster Advertising, Spatial Design or Digital Design.

Unilever

Pick either Domestos, PG Tips or Ben & Jerry’s to act as a catalyst to create lasting, city-wide behaviour change on one of the following areas; health and wellbeing
, reducing environmental impact or enhancing livelihoods. You can choose the city, but it must be a mega-city home to over 10 million people. You must explain why you’ve chosen it too. Whichever of the three brands you choose, your ideas must fit their values and personality. Again you must explain why you’ve chosen them.
www.dandad.org/awards/unilever

Enter this if you’re interested in: Advertising, Design, Digital Communications or Product & Service Innovations.

WPP

Create a campaign that not only makes people accept we have a problem, but persuades them to do something about it. As Al Gore says: “We have to put a price on carbon in the economy, and a price on denial in politics.”
www.dandad.org/awards/wpp

Enter this if you’re interested in: Advertising, Integrated Campaigns, Digital Communications, Social & Environmental.

Additional Prize: On top of all the other benefits of winning, winning entries will be presented to Al Gore, with a chance that the best will be produced and help to make a real difference.

XL Recordings

Illustrate a significant event, or series of events, from the history of XL Recordings. Celebrate the artist and highlight their seminal moment(s) in a way that engages and communicates to your audience.
www.dandad.org/awards/xl-recordings

Enter this if you’re interested in:
 Crafts for Design, Illustration, Print with Digital, Moving Image, Photography orTypography.

Additional Prize: On top of all the other benefits of winning, this brief offers the chance to win three months’ representation from Bernstein & Andriulli Reps.

  • Nst

    Tom Fitzmaurice’s winning It’s NIce That brief

  • Dsc_0616

    The awards ceremony 2013

  • Dsc_0529

    The awards ceremony 2013

  • Dcs_0274

    New Blood showcase 2013

Nice_bigger

Sponsored Article

It’s Nice That works with selected brands to create and deliver bespoke content solutions. To find out more about these sponsored articles or to request a media pack, contact our sales team using the address below.

Most Recent: Miscellaneous View Archive

  1. List

    We recently came across Scottish artist Sam Lyon who resides in Dundee makes these jiggling, nonsensical, fleshy GIFs. The creatures channel Flubber, sea cucumbers and those floppy little rubber sausages you used to get at school. The technical skill it must take to make them is beyond me I’m afraid, so I can’t shed any light on how this is done, but what I can say is that Sam’s style has the winning formula of hilarious, addictive and brand new. Every face-crease, every stomach bulge, every wobbly bit is so over-pronounced, and moves as if it’s full of I’ve never seen anything quite like this before, have you? You can see the inspiration behind these little guys over on Sam’s entertaining and brilliant blog. It’s also worth saying that anyone who codes a fried egg GIF on to their cursor is post-worthy in my books.

  2. List

    Santa’s an old rogue isn’t he? What with his rosy cheeks and his big fat belly and his enslavement of innocent reindeers for commercial reasons. Still, he’s an enduring icon of Christmas whether we like it or not and as such he’s fair game when it comes to creative interpretations of the festive season. So the good people over at Joint London took old Saint Nick (the Coca-Cola version) and decided to doll him up in all manner of high fashion looks, from Alexander Wang and KENZO to Marni and Raf Simons. It’s a fun project, executed well and the site itself is lovely to scroll through. I also like that Rick Owens Santa looks like a good-time Brian Blessed…

  3. List

    Not to put too fine a point on it, but this time of year we get a fair bit of festive tat sent into the studio, which makes anything Christmas-related that is actually good stand out all the more. One of the things we actually always look forward to seeing is the Christmas card from London agency isobel, which we first feted on the site two years ago. In the past their offerings have included an homage to The Sound of Music (2007), a team of Glee-style cheerleaders (2010) and most memorably of all a tribute to the paintings of the Dutch Masters (2011), but this year they’ve plumped for something a little more monastic.

  4. Main1

    Stuff like this never gets boring. Remember that super-ancient computer program that allowed you to type something in and have the computer read it aloud? Perfect when you want a machine to tell your big brother that he smells of poop. This cool site by Thirty Labs is similar in that you get to pick what the computer says aloud to you, but different in that the words it compiles are made up of tiny snippets of films. So great to have rude, funny, or just plain boring messages read out by Darth Vader, Garth Elgar, Napoleon Dynamite and Hades from Hercules. Enjoy!

  5. Main1

    People seem to have a real problem with “life hacks” – and you can see why. Some nerd being overly smug about how he’s Sellotaped all his channel changers together isn’t exactly appealing. These guys have taken the whole “hack” craze and made a spoof website of hilarious, often disgusting hacks of their own. One entitled Raw Meat Circuitry sees a pack of mince get stuffed with LEDs and lit up, another entitled The Collaborative Fuck Bike is an easy way to exercise and pleasure your partner. As for the future, the guys behind Stupid Hackathon are plotting “3D printed masks of your own face, a Cute Poop app that makes pictures of your poop look cute and an Edible Unmanned Drone: an unmanned drone that you can eat.” Can’t wait.

  6. Main

    I’ve never wanted to applaud anyone more than the guys behind this project. Tech-wizards Jankenpopp & Zombectro have created a very special website that transports you back to your childhood and the days when you were just about getting to grips with a computer. Entitled Windows 93 the simulator is actually inspired by Windows 95 with its trademark grey, moveable boxes and somewhat threatening pixelated icons. The duo have thought of everything and have left no stone unturned when it comes to recreating how computers used to look and feel, which subsequently makes it totally hilarious.

  7. Main

    Haven’t you always wished you were a flippy-flappy ol’ slice of bread, flopping all over a perilous kitchen and collecting grime whilst simultaneously completing complicated missions? I have, which is why this new game I Am Bread is so exciting. It was developed in London by Bossa Studios who create Bafta-winning games such as Monstermind, Surgeon Simulator 2013, and Deep Dungeons of Doom.

  8. List

    Over recent weeks we’ve made a few ch-ch-changes here at It’s Nice That HQ and seeing as they’ve now all taken effect, we thought it made sense to bring y’all up to speed too. Rob Alderson, James Cartwright and Maisie Skidmore stay in their current roles as Editor-in-Chief, Print Editor and Assistant Editor respectively but elsewhere we’ve mixed things up a bit.

  9. List

    I spent the day yesterday at the Canvas Conference in Birmingham where I was blown away by a series of excellent talks, but in terms of pure wow factor organisers very much saved the best for last. UrtheCast (see what they did?) is a Vancouver-based tech start-up that installed cameras on the International Space Station, sending high res images of the earth back to its dedicated website. Founder and CEO Scott Larson gave a compelling presentation about how the team made it happen, how it works and how the imagery can be used. Through the website you can find out when the ISS will pass over your house and so can arrange something to be captured on its cameras, but what was more fascinating is the way that companies and governments might use the data; by monitoring the amount of vehicles in Chinese factories’ car parks for example, economists can make predictions about the country’s output.

  10. Main

    There is something incredibly pleasing about this odd collection of passenger-less log flumes. Without the crowds of families and awkward first dates there’s something a little bit sad, maybe even philosophical about them. The photos have been collected by Falmouth grad Zef Cherry-Kynaston whose website boasts one of the most brilliant CVs in existence. “A log flume winds its way around a watery course and slowly climbs the lift hill,” Zef says on his site. “Reaching the top, it then hurtles down the slope. A camera flashes moments before the flume plunges into the water below. Splash! The resulting image is a souvenir; a snapshot of joyous exhilaration.”

  11. Main

    People try for decades to become “good” designers, but sometimes your mate’s Dad can pull something out of the bag that trumps your every effort. Frustrated at the time it takes to build and launch paper planes, this man used cutting-edge 3D-printing technology to create a machine that does the hard work for you. Just when you think the design of the plane-wielding machine doesn’t look too exciting, he turns it upside down to reveal the intricate workings inside. How fantastic to see someone put 3D-printing to a unique and very silly use, rather than making something we’ve all seen before.

  12. Main

    Recording people when they are…ahem..not themselves, is not commendable. Footage of someone off their tits is enough to make them lose their jobs but who are we to judge? It’s nearly Friday and someone’s just released a whole blog of GIFs made from footage of people losing it to deep house at Boiler Room. I love how if you were sober you would never, ever dance near the camera at the front of this infamous travelling night – but as soon as some booze (and maybe other substances) is consumed, BAM! There you are stroking a speaker as if it’s a fluffy pillow and gyrating as if your life depended on it. Well done to whoever made this. A big well done.

  13. List

    Before stumbling across Burning Questions I have to admit I wasn’t that familiar with New York-based designer James Victore’s impressive repertoire. His talents and projects span the creative disciplines making him part designer, part activist, part curator, part motivational speaker and (in this case) part agony aunt.