Dare: Princess

Posted by Rob Alderson,

Who doesn’t love a twist – and this one in the promo for the recent Whistler Film Festival is an absolute belter. The festival prides itself on telling unexpected and unusual stories, so Dare’s Vancouver team created this magnificent video to reflect that mission. The pay-off at the end works only because the build-up is so flawlessly constructed, but even so the princess’s final scene steals the show. Fabulous fun, memorable and effective – we LOVE it.


Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.