Good cod! Slick, clever, info-packed designs for fish packaging from S-T

There’s been no shortage of good fish-related design floating about recently: first, we had this identity for Korshags by Kurppa Hosk, and now we bring you this very cool proposal for sustainable fish packing by east London agency S-T. The designs were created as part of ICON magazine’s feature “rethink,” which asked creatives to come up with a new concept for anything they felt could be improved.

“We created fish packaging labels with clear, detailed information on how fish was sourced – information that’s readily available online, but not immediately obvious on packaging,” S-T explains. The packs use a simple black illustration of the fish against a block of colour, with a very deft use of typography and Guardian-like infographics. Marrying sustainability with impactful, slick design; it’s an impressive project, and one we’d love to see realised.