• Dmhero

    Barber Osgerby: Olympic Torch

Graphic Design

Barber Osgerby's Olympic Torch wins 2012 Designs of the Year crown at Design Museum ceremony

Posted by Rob Alderson,

In this Olympic year it was always going to be a hot favourite and sure enough Barber Osgerby’s Olympic Torch won the coveted Design of Year, it was announced tonight.

The Hackney-based duo beat off stiff competition from 89 others to take the title, and with less than 100 days to go until London 2012 there was another boost with the Veolodrome taking the category prize for architecture.

The judging panel liked the way the torch married the demanding design challenges in the brief, i.e needing to be durable but lightweight, protective of the flame but safe to carry, with its stylish look. The torch has 8,000 perforated holes representing the 8,000 runners who will carry it around the UK before it arrives in London.

Design Museum director Deyan Sudjic said: “Nothing is harder to get right than designing for the Olympics. The lightness and simplicity of Barber Osgerby’s London 2012 Olympic Torch does just that. The torch not only captures the spirit of London as Olympic host city but also demonstrates how design can celebrate traditional ideas in a modern way.”

Seb Coe, chair of the London Organising Committee of the Olympic Games was thrilled as well. "I am delighted we have such a brilliantly designed, engineered and crafted Torch that will help to celebrate the amazing personal achievements of each of our 8,000 Torchbearers and give them their moment to shine. It is also fantastic news that the stunning architecture of the London 2012 Velodrome has won an award and welcome recognition of the landmark new buildings the Games are bringing to London.”

  • Dm_mg_1438

    Edward Barber and Jay Osgerby with the torch at the Design Museum exhibition

  • Dmfinal_double_3rd_version_2

    Barber Osgerby: Olympic Torch (Overall and Product category winner)

  • Dmvelo

    Hopkins Architects: The Olympic Velodrome (Architecture category winner)

  • Dmvelo2

    Hopkins Architects: The Olympic Velodrome (Architecture category winner)

The Velodrome was chosen ahead of Assemble’s wonderful Folly for a Flyover and Ro&Ad’s Moses Bridge as well as more mainstream competitors like Zaha Hadid’s Guangzhou Opera House.

The Graphic Award went the multi-lingual adjustable Nokia Pure font by daalton mag, chosen ahead of The Comedy Carpet and Noma Bar’s Cut it Out, and Issey Miyake’s 132.5 collection grabbed the fashion prize ahead of Kate Middleton’s wedding dress among others.

There was celebration at the RCA as graduate Kihyun Kim took the furniture prize for his balsa wood 1.3 Chair, and the college’s Helen Hamlyn Centre’s super-efficient redesign of London Ambulances was honoured in the transport category.

In a strong digital category the subway station scannable Tesco store, The Guardian iPad app, Tim Moore’s Letter to Jane, the new BBC.co.uk homepage and UVA’s High Arctic installation were among those to get pipped by Microsoft’s Kinect technology for Xbox.

Debate as to the rights and wrongs of the jury’s selection are sure to rage over the coming days and it will be interesting too see whether such a high-profile winner makes the mainstream media more likely to sit up and take notice of the awards as a whole, and the strength of design in this country in particular.

The winning designs are on show at the Design Museum until July 4.

  • Dmnokiapure_fluoro-634

    Daalton Maag: Nokia Pure Font (Graphic category winner)

  • Dmnokiapure_black-634

    Daalton Maag: Nokia Pure Font (Graphic category winner)

  • Dmnokiapure_gold-634

    Daalton Maag: Nokia Pure Font (Graphic category winner)

  • Dm03_-photo-by-nicola-tree

    Kihyun Kim: 1.3 Chair (Furniture category winner)

  • Dm1325-issey-miyake-1

    Issey Miyake: 132.5 collection (fashion category winner)

  • Dmtim-saunders-and-helen-hamlyn-centre-for-design

    Helen Hamlyn Centre: London Ambulance redesign (transport category winner)

Ra

Posted by Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

Most Recent: Fashion View Archive

  1. Martin-parr-henry-holland-itsnicethat

    Has there ever been a photographer/fashion designer duo as perfectly paired as Martin Parr and Henry Holland? The designer showed his new menswear collection under the moniker House of Holland at London Collections: Men yesterday. The collection was heavily influenced by the Magnum photographer and photojournalist, whose love of kitsch and heavily saturated shots of archetypal British scenes are a pillar of the British photography scene. The collection is available to shop right now over on the House of Holland site – which had crashed when we last checked in. If you want to see more in the meantime, Henry is Instagramming with the hashtag #MartinFuckingParr, which gives a hint as to how excited he is.

  2. Shesbad-still-dent-de-cuir-its-nice-that-list

    The winners of the Berlin Fashion Film Festival 2015 have been announced, with content for COS and a film about a fictional fashion designer that creates transparent clothing scooping some of the top prizes.

  3. Crash-jacquemus-itsnicethat-list

    When Simon Porte Jacquemus won the esteemed LVMH Special prize last week, not only was his presence cemented in the hearts, minds and fashion editorials of stripe-loving fashion aficionados (fashionados?) worldwide. The occasion also marked the beginning of an exciting new era for the young French designer where financial aid will be slightly less difficult to come by, allowing him to make more, bigger, better collections. Hurrah! With any luck, Simon will soon be applying his silhouette-transforming pieces to more bodies and making more funny giant-pants-to-be-worn-as-dresses in the process.

  4. Aleksandra_kingo_la_monda_its_nice_that_list

    By now fashion photography has fully embraced awkward imagery. The tasteful and the kitsch sit side-by-side in such a way that strange juxtapositions, unnatural body language and odd props can all add up to make a successful image. Lithuanian photographer Aleksandra Kingo takes on some of these ideas in her eye-catching, surreal pictures.

  5. Snarkitecture_it's_nice_that_list

    Following their installation for COS at last month’s Salone del Mobile, Alex Mustonen and Daniel Arsham’s experimental design studio Snarkitecture has branched out into clothing with its latest project, a capsule collection with custom print company Print All Over Me (PAOM). But these are not ordinary clothes, and in true Snarkitecture style, they find the unexpected in the familiar.

  6. Bfc-lfw-list

    If you’ve ever stepped through the gateway from the Strand to Somerset House’s inner square during one of the two week-long periods each year when it’s transformed for London Fashion Week, you’ll know that it’s a hallowed space. Somerset House has become synonymous with the British Fashion Council’s biannual spectacle, which sees it transformed into an enormous arena for models, press, peacocks and show-goers. So it comes as quite a surprise that after six years of hosting the event at Somerset House the British Fashion Council has announced that LFW will now take place at Soho’s Brewer Street Carpark.

  7. Karenelson-timwalker-itsnicethat-list

    As It’s Nice That’s resident fashion expert (ahem) I know a strong editorial shoot when I see one, and this one for Vogue’s May edition is as good as they get. In it you’ll see Karen Elson wearing all manner of clothing by various clothes-makers – all of which look stunning. But stuff the outfits, this is all about the locations and the luxurious referencing of south Asian iconography. Tim, Samantha Bryant and Duffy travelled all the way to Bhutan to shoot Karen in the Himalayas alongside a supporting cast of masked imps and Bhutanese locals, weaving a surreal narrative of pagan mysticism and evoking an atmosphere akin to the hippie trail.

  8. List

    If a theatrical tradition can last for over four centuries you can assume it’s pretty damn entertaining, and Japan’s Kabuki culture has done just that. It’s one of the country’s traditional performing arts, combining music, dance, elaborate costumes and striking face paint to riotous effect, with extremely dramatic results.

  9. David-james-uma-thurman-int-list

    Lucien Freud, Kate Moss, Joaquin Phoenix…it reads like that list of dream dinner party guests you have to reel out in awkward “getting to know you" games. But it’s more than that: this all-star list is just a sliver of the cast that creative director David James has worked with over the years. David has been creative director at AnOther Magazine for the past decade, creating iconic images with photographers including Craig McDean, Willy Vanderperre and Nick Knight. If you missed out on getting the mags IRL, don’t fret: today sees the launch of Everything that Matters – an online retrospective of David’s editorial work. It makes for a lovely little scroll, even if it does make us feel pretty old to think that the time that’s passed since 2005 is retrospective-worthy.

  10. Prada-int-list-4

    Large-scale luxury brands tend to be fairly guarded when it comes to their extensive archives, guarding them under the technological equivalent of those two cheeky goblins in Labyrinth. Not Prada. Recognising the truth in the notion that sharing is caring, the house has just published the whole of its archive online, in a carefully tailored site which makes it entertaining AND easily navigable.

  11. Mosaert-lookbook-int-list

    If like me you were regularly dragged off to your local Olan Mills photographic studio as a child to have family portraits taken of you and your siblings looking unusually clean and composed in front of a dappled background, you might be similarly drawn to Mosaert’s new lookbook. Carefully constructed like the most stylish family pics, they feature a whole bunch of models immaculately robed in Mosaert’s bright new collection, and there’s something innately compelling about them.

  12. Kenzo-ss15-list-int

    If you thought that writing a Printed Pages feature about KENZO – in which I delve in glorious technicolour detail into the brand’s past collaborations over the course of a 12-page spread – would stop my perpetual blathering on about them, then I’m afraid you thought wrong. It’s a new season, meaning a whole new visual campaign, and as ever I’m incapable of reining in my admiration for the masterminds behind KENZO’s art direction.

  13. List

    Assistant editor Maisie Skidmore chimes in on the debate about the presence of full-frontal male nudity in Rick Owens’ AW15 collection which showed in Paris a few days ago. Do you think penises on the catwalk are a step too far? Leave your comments below!