Fold7 spoof the cult of Apple with delicious accuracy in new cider spot

Posted by Rob Alderson,

They say that imitation is the sincerest form of flattery and there’s an increasingly burgeoning genre of adverts that spoof Apple’s very particular way of doing things. While Wieden + Kennedy have in the past poked gentle fun at Apple’s own advertising, London agency Fold7 have taken a different tack with this ace new spot for Carlsberg’s Somersby Cider. Spoofing the cult of new releases at the tech giant’s stores, it is an unerringly accurate take-off of both the staff’s demeanour and the customers’ apoplectic excitement. To be honest I could do without the slightly cheesy ending, but all in all this is very, very well done.

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    Fold7: Somersby Cider (still)

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    Fold7: Somersby Cider (still)

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    Fold7: Somersby Cider (still)

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    Fold7: Somersby Cider (still)


Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.