Here in London, the end of the London Collections: Men means the end of revelling in sartorial male brilliance right? Wrong! Guinness has created a superb short film which features the Sapeurs, a group of people from the Republic of the Congo who embrace stylistic individualism in a truly inspiring way. It’s part of the Guinness Made Of More campaign, which celebrates those who live their lives with real integrity and character.
What makes this more than just an interesting fashion story is that there is a philosophical underpinning to the Sapeurs’ lifestyle along with the charm and flair.
The men who embrace La Sape are part of a heritage that stretches back to their ancestors and that will reach forward to future generations. In their commitment to non-violence and freedom of expression, they embody a way of looking at life from which we could all learn something. This outlook though is brought to life through a philosophy of joie de vivre which shines through in every frame of the film. It’s well worth a few minutes of your time so stop what you’re doing and watch it now!
This article was produced in collaboration with Guinness. Drink responsibly. Visit www.drinkaware.co.uk for the facts. The GUINNESS word and associated logos are trademarks © GUINNESS & Co. 2014.
- Four illustrators have their works drawn by Joto at Here 2017
- David Lewandowski’s floppy rubber bodies take over the streets of Japan
- Ella Bucknall tackles the “boy’s club” of political cartooning in her new zine, Whip
- Anna Haifisch bends the rules of comics in new floppy and oversized book, Drifter
- Illustrator Jill Senft creates fun and whimsy with her cavalcade of pink characters
- White Flag project that is tackling global division and the “growing fear of the stranger”
- Alex Norris’ hilarious three-panelled webcomics are universally appealing
- Southbank Centre visual identity redesigned by North, to be a “confident masthead” for the institution
- The Buzzfeed redesign: UK art director Tim Lane talks us through his seven-month overhaul
- Fresh Yale grad Franci Virgili applies an academic approach to graphic design
- Instagram co-founder Mike Krieger on how to stand out
- Leipzig graphic design studio Lamm & Kirch on their shared ethos