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Four people stand at a row of arcade machines, their backs to the camera. They wear matching white T-shirts and caps branded with “Rock Steady Crew” and “Panasonic”. Above the screens, signs read “Tutankham” and “Q-bert”.

Documenting a lost iron-on typeface through 70s and 80s sub-cultures

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Date
18 March 2015

A typeface without a name or a known designer is the subject of a new exhibition that chronicles its use in the 70s and 80s throughout a variety of subcultures. Heated Words: Initial Research is a show curated by Rory McCartney and Charlie Morgan, examining this typeface – one that existed only as physical iron-on flock lettering, and was appropriated by New York street gangs and b-boys, as well as band like The Clash and Big Audio Dynamite.

Available only through a few independent shops in New York between the early 70s and late 80s, its primary function had been for sports jerseys. The exhibition features photography, period apparel and ephemera depicting the rich cultural history of the type adopted by the likes of Malcolm McLaren, the club Paradise Garage , Biz Markie and the Rock Steady Crew.

Five people stand together in a group pose, wearing leather jackets, boots and high-volume hairstyles. One person in the centre wears a black T-shirt that reads “ROCKERS ENGLAND”.
Above

Heated Words: The Clash

A group of people pose together, some wearing denim vests with a red and white patch that reads “ROCK CITY CREW”. One person holds a bottle of wine, while another in the foreground points upwards.
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Heated Words: Rock City Crew

A person in a cap and oversized trousers stands in a dynamic pose, looking to the side. Behind them, two people jump over a skipping rope under a curved, glass-roofed walkway.
Above

Heated Words: Malcolm Mclaren

White stylized typography on a black background reads “HEATED WORDS”. The letters have a bold, wavy appearance with sharp edges.
Above

Heated Words: Heated Words

A person smiles in the foreground, sitting behind a collection of T-shirts laid out on a bed. The shirts feature various designs and text, including “Master Knockers” and “Destiny Crew”.
Above

Heated Words: Furious Rockers

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About the Author

Billie Muraben

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Billie studied illustration at Camberwell College of Art before completing an MA in Visual Communication at the Royal College of Art. She joined It’s Nice That as a Freelance Editorial Assistant back in January 2015 and continues to work with us on a freelance basis.

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