Rarely the most exiting thing you’ll ever be given, the pamphlet has built a bad rep for itself – even the name has an underwhelming ring. But you haven’t seen these bad boys designed by Hey, a studio based in Barcelona that’s definitely more than a casual greeting.
Creating work that’s clean, simple and so aesthetically pleasing that I want to frame it, it’s great to see them ridding the pamphlet of its clutter and overload of information. Bright snapshots of colourful patterns against neutral backgrounds give a sophisticated and well-considered edge to their projects. I love how they’re work is presented as well – so neat and beautiful. The attention to detail and the broad applications of their identities from business cards to envelopes gives not just an insight into the project but how they work as an agency too.
- Poised for greatness: Gustl the dog as photographed by proud owner Lukas Wassmann
- Should account handlers and project managers be awarded like creatives?
- Graphic designer Kristoffer Halse Sølling navigates the power play between customer and superstore
- Our round-up of last night’s Super Bowl 50 ads
- Hato’s responsive identity design for Pick Me Up 2016
- What do you do if your design agency fails? One designer and ex-agency owner's support and advice
- Racy photography from the new issue of Odiseo
- How to beat creative block: one designer offers his invaluable advice
- Bureau Mirko Borsche works with Nike Basketball on a new graphic language
- Challenging sexism, workplace stress and mindfulness through illustration
- Meditation and creativity: should we believe the hype?
- Why Fonts Matter, and how they impact your mood