Rarely the most exiting thing you’ll ever be given, the pamphlet has built a bad rep for itself – even the name has an underwhelming ring. But you haven’t seen these bad boys designed by Hey, a studio based in Barcelona that’s definitely more than a casual greeting.
Creating work that’s clean, simple and so aesthetically pleasing that I want to frame it, it’s great to see them ridding the pamphlet of its clutter and overload of information. Bright snapshots of colourful patterns against neutral backgrounds give a sophisticated and well-considered edge to their projects. I love how they’re work is presented as well – so neat and beautiful. The attention to detail and the broad applications of their identities from business cards to envelopes gives not just an insight into the project but how they work as an agency too.
- Submit Saturdays: Take advantage of your website to show varied work as a creative collective
- Parisian upstarts Ill-Studio give L’Officiel magazine new life
- Knock knock. Who's there? It's Best of the Web!
- William Knight's socially conscious portfolio of graphic design
- Alan Fears’ papier mâché heads are a humorous portrait of ourselves
- The quiet humour of illustrator Elena Xausa
- Reasons Not To Do Graphic Design by Yotam Hadar
- Nostalgia in branding: top design studios analyse the NatWest and Co-op retrobrands
- Google and Monotype launch Noto, an open-source typeface family for all the world’s languages
- The only way is ethics: what are the moral obligations of a graphic designer?
- Rachel Levit illustrates contemporary relationships in new book
- Creative agency INT Works relaunches as Anyways, with a playful graphic identity