Rarely the most exiting thing you’ll ever be given, the pamphlet has built a bad rep for itself – even the name has an underwhelming ring. But you haven’t seen these bad boys designed by Hey, a studio based in Barcelona that’s definitely more than a casual greeting.
Creating work that’s clean, simple and so aesthetically pleasing that I want to frame it, it’s great to see them ridding the pamphlet of its clutter and overload of information. Bright snapshots of colourful patterns against neutral backgrounds give a sophisticated and well-considered edge to their projects. I love how they’re work is presented as well – so neat and beautiful. The attention to detail and the broad applications of their identities from business cards to envelopes gives not just an insight into the project but how they work as an agency too.
- Hello and welcome to the new look It’s Nice That
- Sweet, surreal still lifes by Paris-based Clotilde Viannay
- We ask some established creatives what they wish they'd learned at art school
- Embracing the uncanny with photographer Nadia Lee Cohen (NSFW)
- Music's slick, dark designs for British Fashion Council annual review
- Wonder Room shows how to adapt posters designed for print for online
- Yolanda Dominguez asks kids to describe what they see in fashion campaigns
- Street photography shot on an iPhone during fake phonecalls by Jay Giampietro
- Should creatives ever accept unpaid work? We ask some seasoned experts
- Tokyo 2020 Olympic and Paralympic logos unveiled
- Superb graphic design for Factory Records-inspired tape and vinyl label
- Design agency dn&co. set to rebranding a whole area of London, St James's