“What could be less interesting than a wooden floor?” was a question that I might have asked in polite conversation until today; and that would have been ignorant of me. Because today I discovered that actually wooden floors are REAL nice courtesy of Danish flooring experts Dinesen and their design agency Heydays. Of course we already know that Heydays make great work for great clients, we’ve featured them here, here and here for exactly that reason, but until now I was unaware of Dinesen and Heydays have made finding out about them an altogether more interesting prospect.
Mathias, Thomas, Lars, Stein and Martin have decided to focus the identity on the knots and irregularities that permeate wood and make each plank unique, turning these knotted patterns into embossed motifs that support a paired-back typographic logo mark and an otherwise clean identity. It’s a simple, beautiful identity for a simple, beautiful product.
- New Originals: introducing the London Rollergirls
- The best things on the internet, readers' comments and who to follow on social media
- Our A-Z Guide to the UK's 2016 Graduate Shows
- LGBT in advertising: “What we need now is bravery"
- Images packed with life, leather and charm in Bex Day's new series for Pylot
- Photographer Josh Cohen captures New York’s hidden gems
- The new Sagmeister & Walsh website has a live feed from a snake enclosure and a new naked photo (NSFW)
- The Co-op returns to its old “clover leaf” logo from the 1960s
- Sexual, surreal and disturbing: the weird work of super-skilled Claudia Maté
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Anna Ginsburg explores sex and female orgasms in this hilarious animation (NSFW)
- Ace new Laura Callaghan work calls BS on the idea that we can be "whatever we want to be"