• Hero

    Heydays: Dinesen

Graphic Design: Norwegian studio Heydays make wood look really good

Posted by James Cartwright,

“What could be less interesting than a wooden floor?” was a question that I might have asked in polite conversation until today; and that would have been ignorant of me. Because today I discovered that actually wooden floors are REAL nice courtesy of Danish flooring experts Dinesen and their design agency Heydays. Of course we already know that Heydays make great work for great clients, we’ve featured them here, here and here for exactly that reason, but until now I was unaware of Dinesen and Heydays have made finding out about them an altogether more interesting prospect.

Mathias, Thomas, Lars, Stein and Martin have decided to focus the identity on the knots and irregularities that permeate wood and make each plank unique, turning these knotted patterns into embossed motifs that support a paired-back typographic logo mark and an otherwise clean identity. It’s a simple, beautiful identity for a simple, beautiful product.

  • Postalia

    Heydays: Dinesen

  • Businesscards

    Heydays: Dinesen

  • Katalog_visittkort

    Heydays: Dinesen

  • Prosess

    Heydays: Dinesen

  • Abtracta3

    Heydays: Dinesen

  • Katalog_forside2

    Heydays: Dinesen

  • Katalog_preg-closeup3-960x600

    Heydays: Dinesen

  • Katalog_enviroment

    Heydays: Dinesen

  • Katalog_historisk1

    Heydays: Dinesen

  • Katalog_saatchi

    Heydays: Dinesen

Jc

Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.