Ill-Studio creates stunning and witty guide to augmented reality for MINI 

Step aside anyone who’s ever made a tutorial video before because THIS is how you really do it. This slick guide MINI has created with Paris-based Ill-Studio to introduce augmented reality (AR) to the masses turns tutorials into an artform. Another Reality shrewdly satirises popular science shows of yesteryear, mimicking the aesthetic seamlessly to introduce a concept many of us have heard about but don’t properly understand.

Hosted on NOWNESS, this video looks set to be part of a series produced by MINI in order to spread the message that AR will eventually be integrated into its cars via snazzy driving goggles. Ill-Studio’s signature pop culture references can be seen throughout the film in the stunning visual flourishes and stretched typography. The real beauty though is how the film serves its purpose perfectly, providing an understandable yet stylish explanation of what augmented reality actually is and the many ways it can be applied to our everyday lives.