Do I love this ad campaign more because it’s French? Probably. It’d be super cool from anywhere though. Intermarché – a big supermarket chain in France – decided it was time to save an endangered species from the rubbish bin; ugly duckling fruit and veg. In the UK a whopping 40% of greens don’t reach our shelves simply for being a bit unfortunate looking and globally we waste $750 billion worth of food each year. Ouch.
Patrice de Villiers took beautiful, glowing pictures of the fruit and veg for the campaign, giving them their moment to shine centre stage. Ad agency Marcel also made a funny jaunty promo video; it’s like The X-Factor of the produce world and we’re all cheering for the ones with the sob story. French shoppers were offered their lumpy cucumbers and mutant carrots 30% cheaper than their perfect siblings, and chose price over prettiness – making the experiment a roaring success. They even had a second chance as soups and juices too. A true tale of the triumph of the underdog. British supermarkets take note: I want me some ridiculous potatoes.
- American Studies: Jeremy Liebman unpacks his father’s photography archive
- Christian Pardini's Studio Flat creates neat type-based posters, postcards and identity design
- Lynnie Zulu decorates her exotic characters in punchy hues and patterns
- Production Type and Large’s confident and consistent designs for electronic music mag Trax
- Mark Manzi makes a spectacle of spectators at the Queen’s 90th Birthday
- New work from Supermundane show Everything Connects
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- The Imperfection Booklets by O.OO explain the nuances of Risograph printing
- Reactions to the referendum and our weekly Best of the Web
- Babak Ganjei paints 90s sitcom sitting rooms. But which one's which?
- Pop, subcultures and the future of graphic design: an interview with Experimental Jetset
- Oliver Curtis photographs the world’s most famous monuments, the wrong way round