Jake Davis and K-Swiss Japan ask what style is in this series of great short films

Posted by Rebecca Fulleylove,

Sometimes experts in a field aren’t always the top dogs in the big, corporate offices. They’re the ones who have been quietly grafting in their own businesses but don’t always get given a voice. That’s is why this four-part series from director Jake Davis teaming up with K-Swiss Japan really floats my boat. Talking about what classic style is, an eclectic mix of people have been interviewed from an eyewear boutique owner, a world-renowned barista and a DJ/record shop owner. It’s the personal experiences that have informed the opinions of these people that’s really lovely as their passion is so clearly genuine. Not only this, it’s a glimpse into what people the other side of the world are up to and with the fourth video still to be posted by Jake, I can’t wait to see who features in the last one.


Posted by Rebecca Fulleylove

Rebecca joined us as an editorial intern after studying at Norwich University College of the Arts. She wrote for the site between March and June 2012