Designer Jim Wong has created this fun and friendly identity for social innovation festival, 10DayFest that took place in Hong Kong last month. Organised by the catchily named Jockey Club Design Institute for Social Innovation, the festival featured a programme of workshops, film screenings and exhibitions.
Jim’s identity uses an interlocking graphic of happy, amorphous bodies all clutching tools for communication and change like flags, cameras and pencils. Split apart, the logo is easily adaptable and has been applied across various collateral for the ten-day event, creating a cohesive aesthetic with never-ending variations. This is enhanced by the peppy palette of greens, purples, blues and reds used on the posters, programmes and a thoughtfully put together workbook.
Visitors to the festival were given the opportunity to talk to designers, thought leaders, activists and researchers and were encouraged to co-create and collaborate. Jim’s design reflects this idea of interaction especially with the red, leather-like notebook with its open and informative layout that allows participants to personalise their experience of the festival.
- A sneak peak into Patrick Kyle’s new comic, Night Door
- Liam Cobb illustrates the collapse of the Heygate Estate in latest comic Conditioner
- “Imagination doesn’t compare to our real life design history”: Annie Atkins on the art of graphic design for film
- X-Rated Adult Movie Posters of the 60s and 70s celebrates gloriously crude B-movie artwork
- Studio Frith on designing Alexa Chung's "formal but playful" fashion label
- Nathaniel Russell adapts his woodcut technique to create positive propaganda posters
- The New York Times Magazine’s new cover is actually a painting
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- “It needs to be normalised that women masturbate”: meet illustrator Jordyn McGeachin
- Life through the lens of enchanting photographer Vicki King
- Six months in the (enviable) life of photographer Ryan Lowry
- We get to know hilarious and thoughtful illustrator, Ruby Etc