Hong Kong-based designer Jim Wong creates cheerful identity for 10DayFest

Designer Jim Wong has created this fun and friendly identity for social innovation festival, 10DayFest that took place in Hong Kong last month. Organised by the catchily named Jockey Club Design Institute for Social Innovation, the festival featured a programme of workshops, film screenings and exhibitions.

Jim’s identity uses an interlocking graphic of happy, amorphous bodies all clutching tools for communication and change like flags, cameras and pencils. Split apart, the logo is easily adaptable and has been applied across various collateral for the ten-day event, creating a cohesive aesthetic with never-ending variations. This is enhanced by the peppy palette of greens, purples, blues and reds used on the posters, programmes and a thoughtfully put together workbook.

Visitors to the festival were given the opportunity to talk to designers, thought leaders, activists and researchers and were encouraged to co-create and collaborate. Jim’s design reflects this idea of interaction especially with the red, leather-like notebook with its open and informative layout that allows participants to personalise their experience of the festival.