In their first project at Pentagram, Jody Hudson-Powell and Luke Powell have created a brand typeface for Resonate, an international festival of music, visual and digital arts in Belgrade, Serbia. The festival aims to create a forward-looking debate on the position of technology in art and culture. “To encourage this collaborative atmosphere, the identity includes a bespoke grid, font and glyph system which can be reinterpreted to refresh the festival’s look,” says Pentagram.
The identity adopts a clean, stripped-back approach, emphasised by the references to Paul Renner’s initial designs for his 1927 Futura typeface in the font’s shapes and symbols. During Jody and Luke’s design process this allusion was fully embraced by the pair both aesthetically and in Renner’s progressive approach to design.
- Swiss zine highlights the many times The Simpsons has predicted the future
- Twelve studio’s rippling identity for Beijing new media studio
- Mumbai-based artist Yashasvi Mathis' unconventional take on the world
- Gufram, the iconic funhouse bridging the gap between design and art
- Active Arab Women: Lara Al-Hadeedi records the determination of sporting Kuwaiti women
- Meet the French illustrator creating part-animal, part-human Frankenmonsters
- Sagmeister & Walsh rebrands fashion label Milly to reflect its "edgy" new personality
- Dominic Wilcox designs art exhibition for dogs (plus exclusive artist sketches)
- Jaemin Lee’s gloriously retro exhibition identities and poster designs
- James Jean’s phantasmagorical world of technicolour fever dreams
- The Refugee Nation Olympic flag was inspired by a lifejacket
- Things: the inspiring post that got us through the long hot summer nights of August