Graphic Design: Made Thought's stunning update GF Smith's Colorplan site

It’s one of the big challenges of the internet age; how does a business or organisation which is inherently defined by real-world products do digital? Well, this is how. Just under a year ago we hailed Made Thought’s GF Smith Colorplan swatch book, a drool-inducing piece of print perfection. At the time there was an impressive website to enjoy as well, but recently the studio has updated the online offering and it’s a thing of beauty and joy (which is NEVER something I thought I’d say about a paper company’s website…).

The layout is stylish and simple so navigation is a breeze, but the playful touches (especially the bouncing balls of colour on the homepage) raise it above the level of another slick, minimalist website. There’s also well-used relevant video content which feels fully integrated with the rest of the site both physically and in terms of what it’s trying to do.