It’s one of the big challenges of the internet age; how does a business or organisation which is inherently defined by real-world products do digital? Well, this is how. Just under a year ago we hailed Made Thought’s GF Smith Colorplan swatch book, a drool-inducing piece of print perfection. At the time there was an impressive website to enjoy as well, but recently the studio has updated the online offering and it’s a thing of beauty and joy (which is NEVER something I thought I’d say about a paper company’s website…).
The layout is stylish and simple so navigation is a breeze, but the playful touches (especially the bouncing balls of colour on the homepage) raise it above the level of another slick, minimalist website. There’s also well-used relevant video content which feels fully integrated with the rest of the site both physically and in terms of what it’s trying to do.
- Bring in the Bank Holiday weekend with this week's Best of the Web
- Daniel Britt animates the trials and tribulations of an existential crisis
- Badesaison - the Swiss design studio that can handle everything from Dada to music
- Illustrator Ana Benaroya embraces the “imperfections” in her playful depictions
- Kent Andreason's globetrotting adventures documented through nuanced observations
- Heroes and Villains: Rio 2016 through the eyes of Wilfrid Wood
- Sagmeister & Walsh rebrands fashion label Milly to reflect its "edgy" new personality
- Dominic Wilcox designs art exhibition for dogs (plus exclusive artist sketches)
- Jaemin Lee’s gloriously retro exhibition identities and poster designs
- James Jean’s phantasmagorical world of technicolour fever dreams
- The Refugee Nation Olympic flag was inspired by a lifejacket
- Things: the inspiring post that got us through the long hot summer nights of August