Mads Berg's fantastic illustrations are a modern take on classic poster art

Date
25 June 2015

Danish illustrator Mads Berg’s modern take on the classic poster has seen him clock up an international client list including Wired, Monocle, Legoland and Carlsberg. His portfolio is filled with gloriously soft colours that emphasise his bold brushstrokes and simply constructed figures.

Often featureless, the characters he depicts sit surrounded by beautiful landscapes allowing us to focus on the poster as a whole rather than individual details. It’s these travel destination posters I’m drawn to most, where Mads’ contemporary take on the painterly vintage travel ads of exotic, faraway places, have been rejuvenated enough to make them current.

Above

Mads Berg: Bornholm

Above

Mads Berg: El Hierro

Above

Mads Berg: Engelberg freerider

Above

Mads Berg: Brunnen

Above

Mads Berg: El Hierro

Above

Mads Berg: Koskenkorva

Above

Mads Berg: PLAJ advertisement

Share Article

Further Info

About the Author

Rebecca Fulleylove

Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.