For their latest project, design duo Marc&Anna have been working on a newly opened creative space in south-east London which will be used for workshops, talks, exhibitions and supper clubs and the like. Creating an identity which is malleable enough to sort all the varying needs of such a venue on a tight budget is no mean feat, but Marc&Anna have done a marvellous job.
They’ve designed a simple primary logo based on the venue’s name to which a whole series of different kinds of fives and sevens can be added to denote a whole range of different uses (painterly, torn out of notebooks, etc.), and in doing so, they’ve succeeded in making a brand which bends to fit flyers, posters, a website and windows.
As Marc explained to us: “The logo mark is made up from GT Walsheim (from the Swiss foundry), and a single weight is used for all copy. Aubergine was chosen as the main colour, because it’s richer and warmer than black, and compliments a huge number of colours. A supporting palette of rich and bright tones was developed to be used across the various printed and digital media.”
- The sun's shining, the weather is sweet: here's the Best of the Web
- Great new film series profiling the individuals challenging the macho stereotypes of rugby
- Tom Cockram's photographs of Brazil’s street culture in the lead up to last year’s World Cup
- Clever, well-observed editorial illustrations from Toronto-based Peter Thomas Ryan
- Creative producer Luella Lane tells us about her amazing 80s sticker collection
- Utopia-focussed design work from studio Public School
- New Channel 4 identity by creative dream team of 4Creative, Jonathan Glazer, Neville Brody and DBLG
- Pentagram Partner Michael Bierut shares his wisdom on what makes a truly great logo design
- A new stop-motion Honda advert took four months, dozens of illustrators and thousands of drawings
- Phwoar! Typophiles, swoon over this cornucopia of contemporary typography
- “What’s your style? I don’t fucking know. You tell me mate”: A no nonsense look at the work of Barber Osgerby
- Photographing the choreography and chaos of the England cheerleading team