As part of the digital design showcase we are running with Represent, we interviewed Marc Kremers and found him in an unflinching mood as he detailed some of the issues he felt were affecting the industry. Such was the reaction to Marc’s piece both on the microsite and social media, we have decided (with his permission) to republish an excerpt of his interview here. You can add your thoughts using the comment thread below, and check out the dedicated digital design showcase here.
I think what sets us apart from most is the attitude and subtle subversiveness baked into our products. We’re allergic to the rampant conformism in our industry. Too many sites are just exercises in good, generically appealing taste. Anyone can do that. It’s super boring.
I think designers naturally just want to fit in, have a nice, cute life, do nice, cute things. Work hard, be nice to people. Read Kinfolk. Raw denim. Beards. Flat Whites. Nice fonts, nice illustrations, nice design. Go with the flow. Just good, tasteful things, experiences and activities. And before you know it, your life is an Instagram feed, literally indistinguishable to any other designer’s nice Instagram feed. You melted into the digital soup. I don’t know if this rant makes any sense, but I guess my awareness or fear of this singularity is just naturally percolating in my work.
Syndex was born out of my own needs and tastes. You can’t compromise or make a mistake if you’re making things for yourself, or a core group of people whose needs you deeply understand. The digital moodboard is nothing new either, there were already very influential sites like aaa-feed and haw-lin, but there was no easy way to make your own one. I think great design goes beyond just making something nice, tasteful, even useful, it needs to have an opinion and an attitude about its role and purpose.
So many digital agencies comprise of a bunch of straight, white bros with a female producer here and there for good measure. It’s unacceptable. Why would the biggest social revolution of the last 25 years be controlled by the same people as every revolution before?
- Roberta Sant’Anna takes her camera inside a weird and wonderful Brazilian water park
- “Work hard and be nice to people”: what we learned at Nicer Tuesdays March
- “Dance exists when we run out of things to say”: choreographer Holly Blakey on her life and practice
- From admirer to employee: The New York Times Magazine designer Ben Grandgenett
- Amina Bouajila’s illustrations flit between reality and limbo in colourful hues
- Rufus Newell uses curves and scribbles to depict Greek gods and heroes
- Petition launched against winner of Foam Paul Huf photography award for “stereotyping and sexism”
- Exclusive: rediscover graphics from Fiorucci’s archival 1984 Panini collaboration
- Kirsten Lepore’s creepy clay character is oddly soothing in this brilliant animation
- Me & EU project will send creative postcards across Europe on trigger date of Article 50
- Phaidon book gathers together 500 of the most iconic graphic designs of all time
- Atelier Brenda: the alter ego of three female designers you need to get to know