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Great rip-off of every fashion film cliché from Matthew Frost and Lizzy Caplan

Date
7 February 2013
Words
Rob Alderson
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There’s something about a glorious lampoon that really floats my boat, and the latest genre in the crosshairs is the uber-affected arty fashion film. Directed by Matthew Frost and starring Lizzy Caplan, Fashion Film is a thing of proper piss-taking beauty, ticking off self-indulgent clichés with brutal, sun-kissed efficacy. So Lizzy is all about quirky objects, little-known 1960s bands and vintage paperbacks (called Vintage Paperback), she has her art, likes to frolic outside and admits: “Sometimes I think to myself in French.” It reminds me of Adam Buxton’s wonderful take-down of self-conscious music videos and Fashion Film relies on some high production values to really ramp up the ridicule. Kudos to all involved and in particular Viva Vena! the brand for whom this anti-film is a promo.

A person looks back over their shoulder, their face partially obscured by a bright lens flare. They stand in front of a curtain of falling water and green foliage.
Above

Matthew Frost: Fashion Film for Viva Vena! (still)

A person holds a red View-Master viewer up to their eyes. The device features the “View-Master” and “3D” logos in white text.
Above

Matthew Frost: Fashion Film for Viva Vena! (still)

A person in a red floral shirt leans over a typewriter, looking directly at the camera. They are resting against a patterned sofa in a softly lit room.
Above

Matthew Frost: Fashion Film for Viva Vena! (still)

A person looks through the strings of a wooden tennis racket, which obscures most of their face. Their expression is neutral, set against a blurred background of greenery.
Above

Matthew Frost: Fashion Film for Viva Vena! (still)

A person lies back in a bed of long green grass and broad leaves. They wear a black dress with a white floral pattern and a crown of small pink flowers.
Above

Matthew Frost: Fashion Film for Viva Vena! (still)

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About the Author

Rob Alderson

—

Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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