Great rip-off of every fashion film cliché from Matthew Frost and Lizzy Caplan

Posted by Rob Alderson,

There’s something about a glorious lampoon that really floats my boat, and the latest genre in the crosshairs is the uber-affected arty fashion film. Directed by Matthew Frost and starring Lizzy Caplan, Fashion Film is a thing of proper piss-taking beauty, ticking off self-indulgent clichés with brutal, sun-kissed efficacy. So Lizzy is all about quirky objects, little-known 1960s bands and vintage paperbacks (called Vintage Paperback), she has her art, likes to frolic outside and admits: “Sometimes I think to myself in French.” It reminds me of Adam Buxton’s wonderful take-down of self-conscious music videos and Fashion Film relies on some high production values to really ramp up the ridicule. Kudos to all involved and in particular Viva Vena! the brand for whom this anti-film is a promo.

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    Matthew Frost: Fashion Film for Viva Vena! (still)

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    Matthew Frost: Fashion Film for Viva Vena! (still)

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    Matthew Frost: Fashion Film for Viva Vena! (still)

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    Matthew Frost: Fashion Film for Viva Vena! (still)

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    Matthew Frost: Fashion Film for Viva Vena! (still)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.