Mother London: Psychic Tees

Posted by Rob Alderson,

Last week we held our In Progress 2011 conference in a bid to work out what the big trends might be in 2012, but there’s more than one way to get a glimpse of the future. The ever-innovative folk at Mother London have launched the Psychic Tees project, where 100 black T-shirts were given to Los Angeles-based psychic Lucinda Clare. She has channelled her powers to predict the future of the as-yet-unknown wearer of each shirt, and this has been printed on each. Customers will simply select a number with no guide to size etc and await their 2012 fate. It’s a bonkers, brilliant stunt with all the proceeds from the project going to Age UK – predestination just got interesting.

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.