Tatabi Studio create a refreshingly tasteful identity for kids' food brand

Charged with the task of creating an inviting and playful identity for a healthy range of kids’ foods, most design studios seem to opt for grotesque bubble writing and a range of bug-eyed mascots to champion their healthy mush. Not so for Dublin-based Tatabi Studio who have created this rather tasteful modular set of shapes that form the company’s logotype. The five tessellating shapes can be manipulated into an entire alphabet, allowing their print collateral to be used as an educational game as well as just looking good. Coupled with a primary colour palette the look and feel of the brand is entirely appropriate for their target market, without being in any way patronising or plastered with nauseatingly happy rainbow-coloured cows.