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Tatabi Studio create a refreshingly tasteful identity for kids' food brand

Posted by James Cartwright,

Charged with the task of creating an inviting and playful identity for a healthy range of kids’ foods, most design studios seem to opt for grotesque bubble writing and a range of bug-eyed mascots to champion their healthy mush. Not so for Dublin-based Tatabi Studio who have created this rather tasteful modular set of shapes that form the company’s logotype. The five tessellating shapes can be manipulated into an entire alphabet, allowing their print collateral to be used as an educational game as well as just looking good. Coupled with a primary colour palette the look and feel of the brand is entirely appropriate for their target market, without being in any way patronising or plastered with nauseatingly happy rainbow-coloured cows.

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    Tatabi Studio: Muyum Identity

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    Tatabi Studio: Muyum Identity

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    Tatabi Studio: Muyum Identity

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    Tatabi Studio: Muyum Identity

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    Tatabi Studio: Muyum Identity

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    Tatabi Studio: Muyum Identity

Jc

Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.