Brilliant animation by UHS brings the overfishing problem to life with flair
- Date
- 7 June 2012
- Words
- Rob Alderson
Share
The best infographics are able to take complex, nuanced and important data and present them in a clear and memorable way – looking good and communicating clearly are equally imperative if they are to have maximum impact. German studio UHS’ animation for the Ocean2012 campaign organisation is tremendous, taking an issue most people are at least vaguely aware of and rendering it in a vivid, powerful way with some lovely creative touches along the way. A fine example of this artform at its best.
Share Article
Further Info
About the Author
—
Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.