Launch Recite Me assistive technology

OK GO are back with their most ambitious music video yet

Date
27 October 2014

Share

This is nuts. When you thought OK GO couldn’t do any better in one take than their last, famed effort then think again. The foursome are back with one of the most staggering efforts in the history of music videos, this time set in some sort of airport where the gang ride around on electronic unicycles popping umbrellas with about 1000 extras to form kaleidoscopic patterns when shot from above. The jaw dropping first few minutes is totally trumped in the last minute where the whole formation quadruples in size leaving you with your jaw resting on the desk in front of you. Unreal.

An aerial view of a group of people arranged in a large, symmetrical star formation on a paved plaza. They wear white tops and red skirts, with a few figures in black at the centre.
Above

OK GO: I Won’t Let You Down

An aerial view of a group of people performing a choreographed dance on a paved courtyard. Most wear white tops and red trousers, arranged in a loose circular formation.
Above

OK GO: I Won’t Let You Down

A person in a black suit and tie rides a small scooter while holding a red and white striped umbrella. They are surrounded by a group of people in white shirts and red skirts, all holding matching umbrellas.
Above

OK GO: I Won’t Let You Down

A group of people in school uniforms and suits ride scooters down a paved path. Many hold open red and white umbrellas, with a yellow building behind them featuring a sign that reads “Longwood Station”.
Above

OK GO: I Won’t Let You Down

A 3D render of a dark, textured surface with small figures and red circular objects arranged in a grid. Two figures stand in the centre, flanked by swirling white and orange discs.
Above

OK GO: I Won’t Let You Down

An aerial view of hundreds of small, colourful spheres arranged in a grid on a dark grey surface. The spheres are grouped by colour into blocks of yellow, red, green and blue.
Above

OK GO: I Won’t Let You Down

An aerial view of a large parking lot filled with cars arranged to form a grid of colours. The cars create a large, pixelated rectangle of yellow, red, green and blue.
Above

OK GO: I Won’t Let You Down

Share Article

Further Info

About the Author

Liv Siddall

—

Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.