A graphic design layout featuring black typography and geometric shapes on a white background. Large, bold text reads “GREEK DIASPORA” in English and “ΕΛΛΗΝΙΚΗ ΔΙΑΣΠΟΡΑ” in Greek.

Post-Spectacular Office’s geometric identity for the first symposium about Greek migration

Words: Rebecca Fulleylove
—
Date: 7 September 2017; Work
Graphic Design

The Thessaloniki International Greek Diaspora Symposium this year was the first public presentation of the Greek Diaspora and Immigrating Research Program, which aims to increase public understanding of Greek migration, past and present. Thessaloniki-based studio Post-Spectacular Office was brought on for the art direction of the symposium as well as the design of the individual application including posters, banners, invitations, programmes and notebooks.

“We had to answer to three basic guidelines: simplicity, timelessness and flexibility,” says co-founder and creative director of the studio, Stergios Galikas. “Our goal was to create a characteristic and flexible visual language that could cover the present and future actions and events of the Program over time, and create a distinctive and coherent visual identity.”

The branding is inspired by words such as “fluctuation”, “enlargement” and “distance” and also centres around DRIMMI’s logo, which inspired the letter D in the identity, standing for the word “diaspora”. The letter forms adhere to a strict geometric system, consisting of rectangular and semicircular forms, which organises the information.

The black and white colour palette gives the visual language a dynamic aesthetic and suits the geometric approach. The identity reflects Post-Spectacular Office’s style as a whole, which it describes as “contemporary with references to modernism”. “We hope this project conveys our ideas for a simple design with powerful meaning and content,” says Stergios.

An animation in which the words “GREEK DIASPORA” and their Greek translation “ΕΛΛΗΝΙΚΗ ΔΙΑΣΠΟΡΑ” are written in a black serif typeface. The letters gradually drift apart, creating wide gaps between them against a background of thin, overlapping arcs. — Above
Post-Spectacular Office: Thessaloniki International Greek Diaspora Symposium

A black and white graphic design layout featuring a series of white semi-circles of varying sizes. The top half contains small, repeating arcs and the text “1st Thessaloniki International Cinema of Diaspora Symposium”. — Above
Post-Spectacular Office: Thessaloniki International Greek Diaspora Symposium

A stack of dark grey brochures featuring white geometric arcs and circles. Text on the cover reads “1st Thessaloniki International Greek + Diaspora Symposium” and “drimmi.gr”. — Above
Post-Spectacular Office: Thessaloniki International Greek Diaspora Symposium

An animation of a black semi-circle moving from left to right across a white screen. It passes through a series of overlapping, outlined semi-circles that grow in size. — Above
Post-Spectacular Office: Thessaloniki International Greek Diaspora Symposium

A black and white typographic poster for the “Greek Diaspora Investigation Research Program”. The layout features a grid of dense text columns and a series of white semi-circles and arcs. — Above
Post-Spectacular Office: Thessaloniki International Greek Diaspora Symposium

A black and white booklet with a bold, geometric cover design. The text reads “1st Thessaloniki International Greek — Diaspora Symposium” and “drimmi.gr”. — Above
Post-Spectacular Office: Thessaloniki International Greek Diaspora Symposium

A black and white graphic poster featuring overlapping semi-circles and bold typography. The text reads “Greek Diaspora” in English and “ΕΛΛΗΝΙΚΗ ΔΙΑΣΠΟΡΑ” in Greek. — Above
Post-Spectacular Office: Thessaloniki International Greek Diaspora Symposium

A stack of white booklets against a black background. The cover features a minimalist layout with thin curved lines and the word “KROKHA” split across two lines in a bold serif typeface. — Above
Post-Spectacular Office: Thessaloniki International Greek Diaspora Symposium

A black and white typographic poster featuring dense columns of text in Greek and English. At the bottom, large bold lettering reads “GREEK DIASPORA” and “ΕΛΛΗΝΙΚΗ ΔΙΑΣΠΟΡΑ”. — Above
Post-Spectacular Office: Thessaloniki International Greek Diaspora Symposium

A black and white typographic banner for the “1st Thessaloniki International Greek – Diaspora Symposium”. The layout features bold, fragmented text reading “GREEK DIASPORA” and “ΕΛΛΗΝΙΚΗ ΔΙΑΣΠΟΡΑ” alongside event dates and times. — Above
Post-Spectacular Office: Thessaloniki International Greek Diaspora Symposium

A large white banner stands in a concrete plaza in front of a brutalist building. Bold black text reads “GREEK DIASPORA” and “ΕΛΛΗΝΙΚΗ ΔΙΑΣΠΟΡΑ”, accompanied by abstract circular graphics and smaller event details. — Above
Post-Spectacular Office: Thessaloniki International Greek Diaspora Symposium

Further Info

www.p-so.gr

About the Author

Rebecca Fulleylove

—

Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.

Post-Spectacular Office’s geometric identity for the first symposium about Greek migration

Share Article

Further Info

About the Author

Related content

Why brand relevance is driven by novel ideas: The New Company on getting out your creative comfort zone

From wax seals to postal stamps, Aplomb perfume’s packaging has the intimacy of a handwritten letter

Estudio Cru wants it’s responsive design to pose questions rather than offer answers

A2 Type adds Louisiana Museum of Modern Art to its repertoire of typefaces for iconic institutions

It's Nice That Newsletters