“Small cities need no fashion” they say, and what’s more, “the moment you try to make everybody like you is the moment of your art-suicide.” Bold words spoken to Urban Outfitters by Ukranian photography duo Roman Noven and Tania Shcheglova, so it would be a sad thing if their images lacked that intensity of individuality. Really then I should thank them for my happy morning thus far. Thanks, Synchrodogs (that’s their pseudonym, not my pet name).
The fashion (recently for Masha Reva) and the “for fun” photos are interchangeable, both have a vibrant sense of spontaneity and feature beautiful women contorting aesthetically in cool clothes, set into inexplicably European landscapes. They are big fans of frozen movement and use a heavy flash that picks details off of their backdrops and gives them a drop shadow – the overall effect of which is dramatic with what can only be elusive “youth” reflecting off them so brightly.
- Camelot’s typefaces bring both the contemporary and historical to the table
- Scott Newett’s eerily quiet, ethereal portraits of Chinese utopia
- Jade Schulz’s atmospheric and imaginative editorial illustrations
- Emiliano Granado’s new zine puts a fresh spin on Tour de France fandom
- The big cover up: Mathieu Tremblin's translations of graffiti
- Artist Howard Fonda captures the vibrancy of summer for Ace & Tate
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale