While those years of toil and study might not suggest it, being an architect is a lot like playing Tetris. The building blocks, the stacking, the 8-bit soundtrack, the sense of achievement on completing a new level. So it’s about time someone made that connection explicitly clear, as Oslo-based agency Bleed has in its identity for architecture practice Romlab.
The look uses modular elements shaped like Tetris pieces to create an adaptable system that is animated for online applications. Throughout the identity Romlab chose to use two typefaces for body copy, the grotesk font Berthold Akzidenx and another sans serif, Apercu Mono. Different monochrome icons are used throughout to denote various ideas central to Roman, such as an eye to demonstrate “point of view.” While the branding is largely monochrome, there are a number of cheerful colours such as a dusty pink and bold red scattered throughout and used on collateral such as business cards. While it’s certainly a playful and fun approach to branding an architect, the lovely thing about Bleed’s work is that it still references the technical aspects of architecture, with squared graph paper acting as a guideline.
- Illustrator Antoine Cossé talks about the highs and lows of creating comic books
- How Greg Barth and Droga5’s surreal, retro-futuristic ad for Mailchimp was made
- Llewellyn Mejia's paintings created in between commercial projects
- Robert Nicol’s brutish but spirited illustrations spanning artistic mediums
- Parterre de Rois: the Black issue features Anish Kapoor and Nina Chanel Abney
- Noah Beckwith’s experimental approach to his “stream-of-consciousness” posters
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- Photographer Carlota Guerrero depicts the female body as a canvas for Apartamento (NSFW)
- After Disney, Nickelodeon and Cartoon Network, Miranda Tacchia’s characters found life on Instagram
- How to go freelance: need-to-know advice from creatives who made it
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris