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Work / Graphic Design

Bleed creates Tetris-inspired identity for architects Romlab

While those years of toil and study might not suggest it, being an architect is a lot like playing Tetris. The building blocks, the stacking, the 8-bit soundtrack, the sense of achievement on completing a new level. So it’s about time someone made that connection explicitly clear, as Oslo-based agency Bleed has in its identity for architecture practice Romlab.

The look uses modular elements shaped like Tetris pieces to create an adaptable system that is animated for online applications. Throughout the identity Romlab chose to use two typefaces for body copy, the grotesk font Berthold Akzidenx and another sans serif, Apercu Mono. Different monochrome icons are used throughout to denote various ideas central to Roman, such as an eye to demonstrate “point of view.” While the branding is largely monochrome, there are a number of cheerful colours such as a dusty pink and bold red scattered throughout and used on collateral such as business cards. While it’s certainly a playful and fun approach to branding an architect, the lovely thing about Bleed’s work is that it still references the technical aspects of architecture, with squared graph paper acting as a guideline.

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Bleed: Romlab identity

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Bleed: Romlab identity

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Bleed: Romlab identity

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Bleed: Romlab identity

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Bleed: Romlab identity

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Bleed: Romlab identity