British arts organisation IOU has long prided itself on its innovative, ambitious and eclectic approach, so when it came to refreshing its visual identity, the body needed something that reflected this outlook. Step forward Studio Contents, who created stationery, a website and a great set of behind-the-scenes photographs (with Percy Dean) with the group’s initials jumping around in unexpected formations.
“It was a case of unifying everything and creating a new visual identity to be used throughout,” Studio Contents director James Gilbert told DesignWeek. “We wanted quite an unusual logo. In a lot [of applications] the letters are shown separated in random places to make it a little bit more interesting and echo the philosophy of the company, which is all about adventure, excitement and strange and wonderful experiences.”
It’s an impressive overhaul which modernises IOU while staying true to its founding principles.
- Parallel Teeth's cheery world of egg eyes, animated cut-outs and weird illustrated characters
- Will Dohrn directs dreamy video “Ribbons” for Club Kuru
- Inès Longevial’s deliciously rich geometric paintings
- Illustrator Richard Ellis’ joyfully large-breasted and bare-bottomed characters
- Graphic design grad Georgia Cranstoun reconsiders authorship with a “bootleg” book
- Bohuy Kim’s “strange but splendid” poster designs
- Petition launched against winner of Foam Paul Huf photography award for “stereotyping and sexism”
- Exclusive: rediscover graphics from Fiorucci’s archival 1984 Panini collaboration
- Kirsten Lepore’s creepy clay character is oddly soothing in this brilliant animation
- Me & EU project will send creative postcards across Europe on trigger date of Article 50
- Phaidon book gathers together 500 of the most iconic graphic designs of all time
- Atelier Brenda: the alter ego of three female designers you need to get to know