• Main

    Studio Contents: IOU

Graphic Design: Studio Contents' impressive rebrand for arts group IOU

Posted by Rob Alderson,

British arts organisation IOU has long prided itself on its innovative, ambitious and eclectic approach, so when it came to refreshing its visual identity, the body needed something that reflected this outlook. Step forward Studio Contents, who created stationery, a website and a great set of behind-the-scenes photographs (with Percy Dean) with the group’s initials jumping around in unexpected formations.

“It was a case of unifying everything and creating a new visual identity to be used throughout,” Studio Contents director James Gilbert told DesignWeek. “We wanted quite an unusual logo. In a lot [of applications] the letters are shown separated in random places to make it a little bit more interesting and echo the philosophy of the company, which is all about adventure, excitement and strange and wonderful experiences.”

It’s an impressive overhaul which modernises IOU while staying true to its founding principles.

  • Iou_stationery_03_1600

    Studio Contents: IOU

  • Iou_stationery_02_1600

    Studio Contents: IOU

  • Iou_desktoppullthrough_1600

    Studio Contents: IOU

  • Iou_poster_4_1600

    Studio Contents: IOU

  • Iou_poster_1_1920

    Studio Contents: IOU

  • Iou_percydean_whaletubes_1600

    Studio Contents: IOU (with Percy Dean)

  • Iou_percydean_footpropellors_1600

    Studio Contents: IOU (with Percy Dean)

  • Iou_percydean_cukooclock_1600

    Studio Contents: IOU (with Percy Dean)

  • Iou_percydeanrust_1600

    Studio Contents: IOU (with Percy Dean)

  • Iou_doctemp03_1600

    Studio Contents: IOU

  • Iou_doctemp01_1600

    Studio Contents: IOU

  • Iou_doctemp02_1920

    Studio Contents: IOU

  • Iou_doctemp04_1920

    Studio Contents: IOU

  • Iou_doctemp06_1600

    Studio Contents: IOU

  • Iou_doctemp07_1920

    Studio Contents: IOU

  • Iou_doctemp08_1920

    Studio Contents: IOU

Ra

Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.