British arts organisation IOU has long prided itself on its innovative, ambitious and eclectic approach, so when it came to refreshing its visual identity, the body needed something that reflected this outlook. Step forward Studio Contents, who created stationery, a website and a great set of behind-the-scenes photographs (with Percy Dean) with the group’s initials jumping around in unexpected formations.
“It was a case of unifying everything and creating a new visual identity to be used throughout,” Studio Contents director James Gilbert told DesignWeek. “We wanted quite an unusual logo. In a lot [of applications] the letters are shown separated in random places to make it a little bit more interesting and echo the philosophy of the company, which is all about adventure, excitement and strange and wonderful experiences.”
It’s an impressive overhaul which modernises IOU while staying true to its founding principles.
- Submit Saturdays: Tips for Social Media
- New Originals: introducing the London Rollergirls
- The best things on the internet, readers' comments and who to follow on social media
- Our A-Z Guide to the UK's 2016 Graduate Shows
- LGBT in advertising: “What we need now is bravery"
- Images packed with life, leather and charm in Bex Day's new series for Pylot
- The new Sagmeister & Walsh website has a live feed from a snake enclosure and a new naked photo (NSFW)
- The Co-op returns to its old “clover leaf” logo from the 1960s
- Sexual, surreal and disturbing: the weird work of super-skilled Claudia Maté
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Anna Ginsburg explores sex and female orgasms in this hilarious animation (NSFW)
- Ace new Laura Callaghan work calls BS on the idea that we can be "whatever we want to be"