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Work / Graphic Design

Paris-based Studio Jimbo creates “impact and power” with punchy poster designs

Jimbo Barbu works under the moniker Studio Jimbo, as an independent designer and art director in Paris on various editorial, branding and identity projects. “My style is communicative, using typography to create impact and power,” explains Jimbo. “Science fiction, art, photography, fashion music are all inspirations and anything can make something click in my head and give me an idea.”

The designer’s portfolio is mainly poster designs for various club nights, albums, contests and exhibitions, and they’ve really developed since we last showed his work in 2015. With just one chance to make an impact, Jimbo enjoys thinking of ways to surprise and satisfy his audience by using the “best aesthetic shock”. After this initial punch, the designer is keen to convey an atmosphere through his visual language which is a combination of type work and abstract imagery and patterns in moody colour palettes.

When starting a project, Jimbo makes sketches and works on composition, making sure the information is placed correctly, and then he focuses on the finer details on his computer. “I used to work really fast and try to give all the power I have at the beginning of a project, now I try to keep a good pace,” says the designer.

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