We’re used to seeing and showcasing rebrands for any number of companies and publications but as impressive as many of them are, it’s always great to see someone taking on something much more ambitious. As part of Icon’s excellent Rethink feature (which brought us Manual’s fascinating new proposals for US road signage), Studio Makgill took on the not insubstantial task of taking a fresh look at the one industry we’re all guaranteed to be a part of – death.
“Funeral Directors are often family run establishments hidden on the fringes of our commercial centres,” the team write on their website. “In most cases they are in uninviting, office-like spaces, daunting in appearance, and with imagery ridden with cliche and awkwardness. It doesn’t need to be like this.”
Their work for Neuma – an imaginary funeral directors named after a derivative of the Greek word for soul – retains the respectful tone which people rightly expect but refreshes the look and feel into a cleaner, modern identity that seems right and relevant, and updated for the digital age.
- Wrap up warm with this week's Best of the Web
- This is Jane: a charming photo series that displays the empowerment of women
- Brooklyn-based illustrator Aaron Fernandez’s fluorescent editorial commissions
- London-based designer Laura Jouan’s well-considered, monochrome portfolio
- Join Jonathan Barnbrook, Maisie Willoughby, Wallace Henning, Anna Lomax and Jess Bonham at Nicer Tuesdays December
- Legs 11: artist Alfie Kungu’s comically long-trousered figures
- Wes Anderson directs H&M Christmas advert starring Adrien Brody
- The New Look: Looking back at Roundel’s 1980s identity design for British Rail’s Railfreight
- Discussing cinema with Laura Marling on her directorial debut, Soothing
- London’s first crisp restaurant, Hipchips, launches with branding by Ragged Edge
- Richard Sandler’s street photography conveys the intricacies of city life
- A "stress opus" from cartoonist Nadine Redlich