We’re used to seeing and showcasing rebrands for any number of companies and publications but as impressive as many of them are, it’s always great to see someone taking on something much more ambitious. As part of Icon’s excellent Rethink feature (which brought us Manual’s fascinating new proposals for US road signage), Studio Makgill took on the not insubstantial task of taking a fresh look at the one industry we’re all guaranteed to be a part of – death.
“Funeral Directors are often family run establishments hidden on the fringes of our commercial centres,” the team write on their website. “In most cases they are in uninviting, office-like spaces, daunting in appearance, and with imagery ridden with cliche and awkwardness. It doesn’t need to be like this.”
Their work for Neuma – an imaginary funeral directors named after a derivative of the Greek word for soul – retains the respectful tone which people rightly expect but refreshes the look and feel into a cleaner, modern identity that seems right and relevant, and updated for the digital age.
- Milou Trouwborst's refined, simplistic and melancholic illustrations
- "It was strangely liberating" – Christoph Niemann on creating his new book Sunday Sketching
- Designer Okuyama Taiki encourages you to “play freely” with his experimental posters
- Gijs Henselmans’ illustrations: absurd, gruesome, but always hilarious
- All That Glitters: inside the Barbican’s “vulgar” catalogue
- Graphic designer Fraser Muggeridge talks to us about his favourite books
- Bompas & Parr explores the strange world of sploshing (NSFW)
- Working Not Working reveals the top 50 companies creatives would kill to work for
- Kodak returns to its 1970s symbol, joining the retrobrand bandwagon
- Kodak unveils the Ektra: its first ever smartphone
- Retracing and recreating historic reggae record sleeves with photographer Alex Bartsch
- William Knight's socially conscious portfolio of graphic design