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    Studio Makgill: Neuma identity for Icon magazine

Studio Makgill rethink the funeral industry for Icon magazine

Posted by Rob Alderson,

We’re used to seeing and showcasing rebrands for any number of companies and publications but as impressive as many of them are, it’s always great to see someone taking on something much more ambitious. As part of Icon’s excellent Rethink feature (which brought us Manual’s fascinating new proposals for US road signage), Studio Makgill took on the not insubstantial task of taking a fresh look at the one industry we’re all guaranteed to be a part of – death.

“Funeral Directors are often family run establishments hidden on the fringes of our commercial centres,” the team write on their website. “In most cases they are in uninviting, office-like spaces, daunting in appearance, and with imagery ridden with cliche and awkwardness. It doesn’t need to be like this.”

Their work for Neuma – an imaginary funeral directors named after a derivative of the Greek word for soul – retains the respectful tone which people rightly expect but refreshes the look and feel into a cleaner, modern identity that seems right and relevant, and updated for the digital age.

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    Studio Makgill: Neuma storefront for Icon magazine

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    Studio Makgill: Neuma billboard for Icon magazine

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    Studio Makgill: Neuma publication for Icon magazine

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    Studio Makgill: Neuma stationery for Icon magazine

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    Studio Makgill: Neuma iPad app for Icon magazine

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    Studio Makgill: Neuma iPad app for Icon magazine

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    Studio Makgill: Neuma iPad app for Icon magazine

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.