Toni Halonen’s work is almost unrecognisable from when we first featured it back in 2012. The Finnish designer and illustrator has more or less abandoned the CGI characters and distorted typefaces that populated his early work in favour of something altogether more natural and illustrative – which is probably because he now keeps his own design studio as well.
Now his images are defined by bright, bold shapes, sexually charged narratives and a reductive approach to imagery that means even the simplest of lines conveys an important piece of visual narrative. Clearly this change has done him some good as Toni’s now on the radar of KENZO, Nokia and Heineken to name but a few.
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