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Advertising: Ace new Volkswagen holds blockbusters up to real life

I heard recently about something called the arc of expectation which writers and comedians use to build up their ideas. For its latest campaign, Volkswagen UK is disrupting this arc in sumptuous cinematic style. Launched to promote the car giant’s longstanding support of independent UK cinemas, Made for Real Life by adam&eveDBB takes iconic blockbuster movie moments and shows what would actually happen if the high tech VW safety systems came into play. This Speed homage is the first of three films to be released over the coming months [N.B. The second in the series, Explosion is now available below!] and its slick production values ensures the neat central idea is played to maximum effect. Great work all round.