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Agency BMB celebrates Back to the Future Day with a 1985 version of their website

Words
Rebecca Fulleylove
—
Date
21 October 2015
A digital collage with a white centre set against a background of red and blue horizontal stripes. The centre contains a black menu with the letters “DMB” and links for “Clients”, “Work”, “About” and “Find Us”. Four small brand logos are displayed to the right, and a banner at the bottom reads “Go back to 2015”.

It is officially Back to the Future Day today (21 October), the day Marty McFly and Doc Brown travel to in the classic sequel Back to the Future II. To celebrate advertising agency BMB – who’s worked with big brands including Batiste, Pom-Bear and Microsoft – has put up a 1985 version of the its website for one day only.

Using arcade machines, Ceefax and ZX Spectrums as inspiration, the website is garishly coloured, full of nostalgic nods like the alien on the Space Raiders crisp packet and even has the characteristic slow loading time harking back to pre-fibre optic broadband days. So pop on your self-tying shoes, grab your hoverboard and reminisce.

A white rectangle set against a bright cyan background. In the top left corner, black text reads “Program: BMB Website”.
Above

BMB: 1985 website

A digital graphic featuring a wide white rectangular void in the centre. It is framed by a dense, glitchy border of alternating blue and yellow pixels.
Above

BMB: 1985 website

A 3D render of a Macintosh SE computer on a wooden surface. The screen displays a colourful retro interface with various logos and a menu that reads “C – Clients”, “W – Work”, “A – About” and “F – Find Us”. Above the computer, bold orange text reads “GO BACK TO 1985”.
Above

BMB: 1985 version

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Further Info

www.bmbagency.com

About the Author

Rebecca Fulleylove

—

Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.

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