The Design Museum has announced the nominees for this year’s Designs of the Year prize, showing a strong theme for politically-minded projects. The shortlist features Wolfgang Tillmans’ Remain campaign ahead of the Brexit vote, the Me & EU project by Nathan Smith and Sam T Smith, Michael Oswell’s support posters for Jeremy Corbyn ahead of the UK election, and the Pussyhat, worn on the Women’s March against Donald Trump.
In the Graphics category, other nominees include the Refugee Nation Olympic flag by Yara Said for Amnesty International, and Finding Her, an illustrated campaign by IC4 Design for UN Women in Egypt aimed at highlighting the lack of women in Egyptian politics, science and tech industries. These are shortlisted alongside Smörgåsbord Studio’s brand identity for Wales, OK-RM’s Real Review and Karlssonwilker’s identity for the Reykjavik Art Museum.
The Nike Pro Hijab is nominated in the Fashion category alongside Aitor Throup’s New Object Research collection, Google and Levi’s Commuter Trucker Jacket with Jacquard – the brands’ patented interactive textile – and Kanye West’s Life of Pablo merchandise and pop-up stores.
Pokémon Go was nominated for the Digital award alongside DixonBaxi’s Premier League on-air branding; Patricia Piccinini’s Meet Graham road safety campaign, the Professional Women Emoji, and Google and Monotype’s global typeface Noto. Air-ink, the first commercially available ink made from air pollution, was nominated for the Product award.
The Beazley Designs of the Year 2017 shortlist will be exhibited at the Design Museum from 18 October 2017 – 28 January 2018.
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