News / Product Design

Dominic Wilcox and his bonkers invention for Kellogg’s appear on The Late Show

British designer Dominic Wilcox has taken his strange breakfast inventions for Kellogg’s all the way to the USA to appear on The Late Show with Stephen Colbert. We see Stephen trying out the Crane Head Cereal-Serving Device – a small crane worn on the head to scoop up cereal and deposit it in a bowl, with an attached “milk squirter.” Stephen appears to be enjoying the experience, declaring: “not only is this practical but it’s a hell of a diet plan.”