• Andybsbig

    Bookshelf: Andy Rementer

Graphic Design

Bookshelf: Andy Rementer

Posted by Bryony Quinn,

Gifted with the specific task of creating comics (Techno Tuesday) and illustrations to please en masse with their apt wit, not a little irony and a universal niceness, is Philadelphia based artist Andy Rementer. This week he has kindly selected five books from his library of reference and inspiration for our Bookshelf feature…

The R. Crumb Coffee Table Art Book Robert Crumb

It’s big, yellow, and barely fits on my shelf. It’s one of my favorite books, I even had two copies at one point for some reason. I acquired it while first getting into underground comics, and served as a great introduction to Robert Crumb’s work. It covers everything—from his early sketches to his most famous “Keep on Truckin” moments. This book demonstrated to me how the career of a successful image maker could look like. Also, it made me realize that you can find your voice though art, and use it to tell stories, or get things off of your chest. A very big chest in Crumb’s case ;)
www.amazon.co.uk/coffee-table-art…

Kramers Ergot #5

When I saw this book at Barnes and Noble in 2004, my brain exploded. At the time I was just starting to find my way as an illustrator, and becoming aware of my own style. Not only did this book re-affirm that I was on the right track, but it opened my eyes to the endless possibilities of drawing and story-telling. It spoke to me on so many levels. The selection of talent is extremely well considered and it does a wonderful job of suggesting what’s possible after an artist has defined his/her visual style. It also has one of my favorite spine designs of all time.
www.amazon.co.uk/kramers-ergot-5…

How to Remember Names and Faces Robert H. Nutt

My sister found an old, banged-up copy of this book at a yard sale some years ago. It’s actually a very neat self help book from that era of the 50s where anything seemed possible. By now the dust jacket has fallen apart and the pages are all yellowed and stinky. But I love this book! It provides extensive drills on strengthening your memory, as well as improving your ability to recall peoples’ names. I’m kind of fascinated with memory, and unlocking the hidden powers of the human brain, and Nutt begins to tap into that here. If only there were a chapter on remembering where I put my keys.
www.amazon.co.uk/how-to-remember…

Handbook of Early Advertising Art Dover Pictorial Archive

It’s the ultimate clip art book. It’s a classic. Most artists/designers have some sort of similar book in their repertoire. It has been reproduced countless times, and is an endless source of inspiration and ideas. This giant of a book is crammed with lovely lettering, decorative frames and borders, pointing hands, etchings of pigs, you name it. And it’s all done with that 19th century pizzazz we all know and love.

I found my 1957 edition at an antique store in my hometown for five dollars. For me, it’s priceless, and the book has gotten so much use that I finally had to make my own protective cover for it. I always look at this thing when experiencing a creative or mental block. Not only is this book valuable for referencing, sourcing, photocopying and outright stealing, but it also offers a sincere look into the quality of craft and attention to detail that existed once upon a time. Kind of makes you want to cry a little.
www.amazon.co.uk/handbook-of-early-ad…

Listen Little Man Wilhelm Reich, illustrated by William Steig

A friend gave me this volume a few years ago, and now I truly cherish it. The pocket-size, 128 page soft-cover book (my version from 1974) is one scientist’s diatribe against the common man and his “emotional plague” set out to kill the author’s love of life. It is filled with some of the most profound one liners like “you consume your happiness” and “your slave driver is yourself”. The book is delivered with a forcefulness that leaves you feeling both guilty and empowered at the same time. To top it off, the pages are accompanied by William Steig’s beautifully simple black and white line drawings. It certainly is a legendary book, and a testament to artistic collaboration.
www.amazon.co.uk/listen-little-man

Portrait9

Posted by Bryony Quinn

Bryony was It’s Nice That’s first ever intern and worked her way up to assistant online editor before moving on to pursue other interests in the summer of 2012.

Most Recent: Advertising View Archive

  1. Obv-campaign-itsnicethat-list

    The impending general election in Britain is encouraging a spurt of striking advertising campaigns and creative efforts to encourage potential voters, not least Pentagram’s “Give an X” campaign, and this new offering by Saatchi & Saatchi for Operation Black Vote is particularly powerful. The campaign is intended to boost the numbers of black, Asian and ethnic minority voters, in order to attain greater representation of Britain’s diverse population in government. Featuring Paralympic athlete Ade Adepitan, actor David Harewood, rapper Tinie Tempah and footballer Sol Campbell with their faces painted white, the campaign reasserts the quotation “If you don’t register to vote, you’re taking the colour out of Britain.”

  2. List

    If you’re a luddite like me you’ll find that most technology needs careful and thorough explanation – ideally some kind of video infomercial that leads me step-by-step through the device at hand. Now that I think about it I’d also like the instructions to be given by an attractive female presenter with an overdubbed male voice; she should be smoking occasionally and if possible exude an air of insouciance. The guys at Impossible and Stark Films have been kind enough to meet all these stringent requirements in their latest promotion for Instant Lab, a product which prints polaroids directly from your phone, showing off all the gadget’s new features. They’re also offering 10% off the Instant Lab to our readers by using the discount code “itsnicethat” in their online shop. What a friendly bunch!

  3. Wieden_kennedy-nike-itsnicethat-list

    The US Masters is arguably the most anticipated event in the golfing world, and as Thursday’s tee-off draws ever nearer all eyes are on British hopeful Rory McIlroy. But as ever there’s also a lot of attention on Tiger Woods, whose scintillating talent can’t be ignored despite his much-publicised personal problems. With a lot made of the showdown between the two, it’s interesting to think that for years Rory idolised Tiger and this journey from fanboy to rival is played out with typical aplomb in Wieden + Kennedy’s new Nike spot.

  4. Rickygervais-netflix-int-list

    Ricky Gervais is a figure who splits opinion and for every acolyte who hails him as the saviour of contemporary comedy, there’s plenty more who just can’t stand that laugh. I happen to be in the former camp and I am also a fan of postmodern advertising, so these new spots for Optus push pretty much all of my buttons. Commissioned to promote the Australian telecoms company bringing Netflix Down Under, Gervais is on typically obtuse form, whingeing about the expectations put on him, shamelessly plugging his own successes and revelling in his own unprofessionalism. Your views on Gervais will dictate your reaction to these, but if like me you enjoy his posturing then there’s plenty here to enjoy.

  5. 4creative-grandnational-int-list

    When a promo advert for one of the world’s most famous horse races drops into my inbox I have certain preconceptions about what’s it’s going to look like – mainly close-ups of thundering hooves and gurning punters. It’s fair to say this Grand National spot from Channel 4’s 4Creative agency and Nexus directors Alan Smith and Adam Foulkes confounded all of my expectations.

  6. Kevin-bacon-int-list

    Every advert that Kevin Bacon has ever starred in has been leading up to this moment – the one where he is cast in a commercial to advertise eggs. Because he is Bacon! So he goes well with eggs!

  7. Wiedenkennedy-honda-list

    Nice simple idea here from Wieden + Kennedy to introduce Honda’s new range of cars under the wider umbrella of the brand’s boundary-pushing approach. Keep Up begins as a spot that challenges the viewer to, well, keep up with text that runs across the screen – against a backdrop of a vast expanse of desert – culminating in the line “Get to better faster.” But rather than leave it at that, the idea is taken onto its logical next step, with viewers directed to a second spot where the text goes even quicker, and then to a third where the words positively shoot across the screen. What’s interesting is how your mind adapts and you are able to follow the sense of it even at breakneck speed, which is a neat way of encapsulating the brand message in a very human, individual way.

  8. Queen-list

    Turns out even Prince Charles and Camilla are prone to some Royal cock-ups on Mother’s Day, if a new ad for The Body Shop is to be believed. The brilliant spot by Mr President and Alison Jackson shows Charlie and Cam struggling, as many of us do, to make the morning just perfect for Her Majesty, burning the toast, making a shambles of Sellotaping gifts and goofing around washing the corgis. Where they do succeed, however, is in making the boiled eggs into very British little soldiers. It’s a really clever campaign – sweet, funny, brilliantly written and replete with Harry dashing down the stairs clutching champagne, wearing nothing but his pants (Union Jack-patterned, of course.) And if you want some tips from the hapless pair before this Sunday, there are six additional films showing the prep in more detail, including “How to blow-dry a corgi” and “How to make a breakfast fit for a queen.” Great work, Alison!

  9. Geicoad-int-1

    When an insurance company challenges you to not skip through their latest ad on YouTube, your first reaction is likely to be “try me.” But you know what? They have actually pulled something pretty remarkable together for their latest advert. Well, I say remarkable, it’s pretty low-budget, but the idea behind it is great. Knowing that the majority of people wouldn’t watch an insurance ad on YouTube unless you were holding a gun to their head, they made their advert two seconds long. Then if like me you enjoy the first two seconds, you can stay for the whole thing. Best thing about this ad is how they didn’t even green screen the family, and you can see them wigging out and twitching as that dog goes all Beethoven on their dinner. Well done The Martin Agency for keeping us on our toes.

  10. Skoda-int-list

    I can’t remember the last time that an online ad left me open-mouthed and staring blankly at my computer screen, but this from 18 Feet and Rising for Skoda managed it. Easily. The campaign, called Fight For Attention, uses pupil-tracking technology to measure the way the viewer interacts with a 90 second-long split-screen film in which two cars, a white and a blue Skoda, literally vie for your attention. It then creates a personalised infographic to show you which held your attention for longer, identifying the details you missed and creating a percentage measure of which won. It’s space-ace in its accuracy.

  11. Kk-velocita-int-list

    When I think of major league sports brands the name Umbro doesn’t come to mind – sorry lads. That’s probably because they’re comparatively small, British and their logo’s not as cool as the Nike swoosh or whatever that adidas thing is (again, sorry). But Umbro’s latest ad is making me think I’ve got them all wrong; that they’re capable of trouncing the major players when it comes to their advertising budget.

  12. Superbowl%e2%80%93int-list

    Last night in Arizona Superbowl XLIX took place, a sporting event that brings with it lots of cultural collateral – a much-hyped half-time show (with Katy Perry this year), some baffled Brits pretending they know what they’re talking about and loads of Twitter users doing that “superb owl” joke. It also means a huge amount of attention lavished on the adverts, and after showing you a selection of the pre-released spots last week, we’ve updated to bring you our pick of the whole lot.

  13. Johnnolan-hereeast-list

    John Nolan may have the coolest job title on earth, described as he is as “a designer and creator of robots.” An animatronics expert who’s worked on a whole heap of blockbusters (from Harry Potter and Hellboy to Where The Wild Things Are and Clash Of The Titans), John was the go-to guy when Poke and directorial team The Theory wanted to do something pretty special to promote Here East, a new maker space on the site of the Olympic Park in east London.