Dual Room reappropriates the glory hole in its identity for a festival about sexuality

La Fête du Slip is an annual event in Switzerland that aims to convey a “positive and celebratory approach to sexualities,” and through a series of creative events it addresses ideas surrounding gender, body image and sex. While the festival is an important event, which covers many issues, there’s a tongue-in-cheek flavour to the whole programme. As such, Berlin-based studio Dual Room has adopted a similar mischievous approach for the identity that’s been inspired by the glory hole – a universal cavern, devoid of judgement.

Dual Room, which was founded by Emmanuel Crivelli, works for clients in both cultural and commercial fields with a focus on editorial design and brand identity. Its portfolio is chock full of eye catching projects, and this identity for annual festival La Fête du Slip created in collaboration with David Berguglia, combines the studio’s sense of humour and great execution.

The brilliance of Dual Room’s branding of the festival is the subtlety and humour they’ve enriched the project with. On a vivid backdrop of red, a simple cut-out circle represents the glory hole throughout the posters, brochures, signage and website. The hand-drawn, sporadically-placed graffiti provides the context and transports us to various public toilets, armed with lewd slogans, naughty doodles and other racy messages. Inside the festival’s programme the graffiti is continued and interacts with the more straight-laced typography.