Film: Conceptual design rethought by Next Nature at What Design Can Do

Posted by Rob Alderson,

For the third in our series of video interviews from this year’s What Design Can Do event in Amsterdam, we sat down backstage with Koert van Mensvoort and Hendrik-Jan Grievink of the Next Nature organisation. These guys are interested in exploring the philosophical and conceptual sides of design, but they do so in ways that the general public can relate to. So the Nano Supermarket – a project they spoke about on stage – offers up products like customisable shoes made from farmed sting rays, or a tooth-implant that Tweets your dentist when you eat something sugary in order to stimulate debate around the future of design.

You can see their full talk below and you can also watch our interview with food designer Marije Vogelzang here and Twitter design lead Mike Kruzeniski here.

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    Koert van Mensvoort and Hendrik-Jan Grievink backstage

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    Hendrik-Jan during his talk

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    The Rayfish footwear

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    What Design Can Do

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.