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A black and white image of a basketball player leaping mid-air with a ball. They are framed by bold, stylised typography that reads “SWIFT EXECUTION” and swirling graphic lines.

HORT's latest monochromatic work for Nike is both bold and refined

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Date
8 September 2015

The power partnership of HORT and Nike is still going strong, and if Eike Konig’s recent updates are anything to go by the results are still very much slam dunkin’. We last featured the treasures of the HORT-vs-Nike Tumblr a couple of years ago, and the latest slew of in-progress works have adopted a monochromatic palette.

The Berlin-based studio’s new designs and sketches for Nike Basketball/Kevin Durant see huge, dynamic type swirling and framing Oklahoma City Thunder player Kevin Durant as he shoots towards an invisible hoop. HORT’s work – here a collaboration with Nike creative director Michael Spoljaric – manages to be at once big, bold and impressive but finessed and sophisticated at the same time.

A basketball player leaps through the air, holding a ball aloft. They are framed by bold, black typography that reads “SWIFT EXECUTION”. Small text at the top reads “ATTACK IS IMMINENT. HE METHOD IS UNPREDICTABLE.” A Nike swoosh appears to the right.
Above

HORT: Nike Basketball/Kevin Durant

A basketball player leaps through the air, holding a ball aloft. They are positioned in front of large, bold text that reads “ATTACK”, with the words “LOCKED IN” appearing smaller to the left.
Above

HORT: Nike Basketball/Kevin Durant

A person on a ladder installs a large black and white Nike advertisement on a white wall. The poster features a basketball player and bold typography that reads “SWIFT EXECUTION”.
Above

HORT: Nike Basketball/Kevin Durant

Kobe Bryant is captured in a dynamic basketball pose, partially obscured by large, gold typographic elements. The text reads “ATTACK” in a bold, stylised font, with the words “LOCKED IN” appearing in smaller letters above.
Above

HORT: Nike Basketball/Kevin Durant

Two red Nike trainers float centrally against a grey background. Bold black typography reads “LOCKED” and “ATTACK”, with swirling white lines wrapping around the shoes.
Above

HORT: Nike Basketball/Kevin Durant

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About the Author

Rebecca Fulleylove

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Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.

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